~ UK Pandora jewellery retailer records 500% conversion after web upgrade ~

LONDON, UK – Venda, the world’s largest on-demand convergent commerce provider, has been chosen by John Greed, one of the UK's most exciting, independent jewellery businesses, to support the growth of its online business.

John Greed selected the Venda ecommerce platform to help it enhance its online customers’ shopping experience and increase average order value.

Venda’s cloud on-demand model introduces guided navigation to the website, which ensures that customers are directed to products that match their viewed items. The Venda team also developed customised functionalities for the online site at check-out which offers the customer a choice of gift boxes, the option to add charity products to a purchase and personalised engraving with a choice of font and message. Since its implementation in August 2011, the John Greed online store has seen its conversion rate increase by 500 per cent.

As a result of this success, and access to a more sophisticated rules-based promotion engine, John Greed was also able to run its first online promotion. A highly successful activity, the promotion saw conversions four times higher than its normal rate. In addition to the core technology, Venda developed attribute stock status messaging for the site, which ensures John Greed is alerted to low or out-of-stock products in a timely manner.

Richard Finch, CEO at John Greed, commented: “Historically, we have been renowned as one of the leading stockists of branded jewellery, but we wanted to make sure our customers understood that we were much more than this. We turned to our very active Facebook community for inspiration and decided to update our existing ecommerce site with the very latest technology.

“The increase in conversion rates and the success of our competitions are proof that working with Venda to improve our ecommerce site was the best course of action. We’ve also seen a great response from our Facebook community, who are impressed with the online shopping site’s cleaner design. We’re delighted with the success we have seen through our online channels, and are looking forward to developing our relationship with Venda further,” he added.

Eric Abensur, Group CEO at Venda, added: “John Greed is leading the way amongst retailers liaising with its loyal Facebook community to seek ways of optimising its ecommerce channel. Recognising the potential of an engaging online retail offering in maximising profits should be a key focus for companies wishing to stay competitive and current in today’s market.”

John Greed has expanded the site further by enabling the multi-language and multi-currency functionality already built into the Venda platform, and has now launched in Germany, France, Italy and the USA. It will also add gift and greetings cards to its online store, and further promotions in the future.

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About John Greed
John Greed Jewellery has evolved from a small independent jewellery store in Lincoln, into one of the UK’s fastest growing online jewellery retailers. The company stocks over 30 different brands from established retailers such as Pandora, Thomas Sabo and Swarovski to new and upcoming brands including Bjorg, Marahlargo and Nymphenburg as well as their own John Greed branded collections.

John Greed Jewellery is the largest online retailer of Pandora in the UK, with customers flocking to their site for the latest collections. They are the first jewellery company in the UK to offer customers the chance to bring the store to their living room with their exclusive jewellery parties, John Greed at Home.

John Greed Jewellery is widely recognised within the jewellery industry as one of the leading online jewellery retailers. It was included in Professional Jeweller’s Hot 100, and was also a finalist at the UK Jewellery Awards for the Independent Retailer of the Year Award. John Greed Jewellery has also featured in a number of consumer and trade publications, including Daily Mail, Daily Mirror, Sunday Times, S Magazine, YOU Magazine, more! magazine, Cosmopolitan.co.uk, Retail Jeweller, Real Business, Lincolnshire Echo and Lincolnshire Today.

About Venda
Venda is the world’s largest on-demand convergent commerce provider. Its highly flexible convergent cross-channel platform offers retailers the scalability, stability and security for deploying world-class eCommerce and mCommerce sites.

With over ten years’ experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional ‘buy and build’ methods. Its expertise in multichannel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.

As of December 2010, approximately 100 retailers of all sizes use Venda’s platform to handle millions of transactions each month. These include Anthropologie, Emma Bridgewater, Jimmy Choo, Paperchase, Royal Doulton, and Clothing at Tesco, BBC and Orange.

For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendauk

For more information, please contact Oliver Mernick-Levene or Rebecca Ball at LEWIS:

Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: vendauk@lewispr.com Web: http://www.lewispr.com

Published on: 3:01PM on 16th December 2011