Kiddicare uses cross-channel marketing services from Responsys to engage parents throughout the purchasing lifecycle

London, UK – 16 December 2011 – Kiddicare, the UK’s largest online baby and nursery retailer, is working with leading cross-channel marketing provider, Responsys (Nasdaq:MKTG), on a new programme that leverages the interactive power channels - email, social and the web - to highlight Kiddicare’s expanded product range and increase overall customer lifetime value and average shopping basket size.

Simon Harrow, Chief Operating Officer at Kiddicare, commented on why this programme was important moving forward, “From pregnancy through early infancy, parents follow a unique purchasing lifecycle and there is huge scope to increase the lifetime value of a customer. The rise of mummy bloggers has demonstrated that this is a loyal community which shares and advocates products and services. As such we are working with Responsys to get closer to our customers, better understand how they like to browse, shop, receive offers and share communications.”

“Kiddicare has a reputation for exceptional customer service so we are delighted to be working with them on a new digital vision,” commented Simon Robinson, Senior Director of Marketing & Alliances at Responsys EMEA. “Shoppers and parents now use the internet to meet a host of everyday purchasing needs, not just to research and invest in big ticket items. To increase the lifetime value of a customer, it’s important to build a brand which is easily accessible through multiple channels, caters to individual preferences and is top of mind for all purchasing decisions.”

Kiddicare recently kicked off its advanced lifecycle programmes with Responsys and initial results have been incredibly strong. Simon Harrow commented, “Since the start of our ECRM journey - with the help of Responsys – Kiddicare has seen repeat purchase rates increase significantly.”

For more information on Responsys and its cross-channel marketing services, please visit:

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today — email, mobile, social, web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programmes that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit

Additional Resources
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Published on: 3:01PM on 16th December 2011