Classic British men's clothing label, Chess London, has appointed digital agency Stickyeyes to handle online PR and social media activity, in the run-up to launch in spring 2012.

Stickyeyes has been appointed to develop an online PR and social media strategy to help establish Chess London as one of the UK’s most sought after men’s clothing lines, including promotional activity with the brand’s ambassadors and increased awareness amongst fashion media and influential bloggers.

The new label has already attracted the interests of high profile brand ambassadors including Luol Deng, Basketball player for the NBA’s Chicago Bulls and Great Britain, Phil Jones, Footballer for Manchester United and England and Rob Ackroyd, Guitarist for multi-award winning band Florence and the Machine. Chess London has recently commissioned a bespoke suit for international professional rower Mark Hunter MBE, to attend the BBC Sports Personality of the Year awards.

Stickyeyes standalone blogger and brand matching service, Best British Bloggers, will ensure Chess London has access to a range of influential bloggers in the fashion and lifestyle sector. The Stickyeyes team of Social and PR specialists are currently working towards supporting the brand launch party to be held in London, in February 2012.

Heather Healy, Head of Social Media, at Stickyeyes, said, “We’ve begun working with Chess London at a very exciting stage of their development. There are just a few months to launch, so we’re hard at work building excitement amongst customers across social profiles and online channels.

“By using behind-the-scenes images and snippets of the design process, we’ve been able to build a timeline of the business across social profiles and already had a great response. With some fantastic ambassadors on board, we’re confident the launch of the brand will mean a successful year of trading online for Chess London.”

Chess London was created in 2010 to offer today’s man a wardrobe that allows him well designed, high quality, modern apparel which is built on the honoured British tradition of tailoring. Each garment is constructed from high quality materials, sourced globally and finished by British tailors using traditional methods.

The Spring Summer 2012 Chess London collection is characterised by its excellent quality, durability and wearability. It encompasses a range of menswear pieces, including suits, jackets, jumpers, outerwear and accessories.

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Notes to Editors

For further information, please contact:

Lisa Wisniowski, Stickyeyes
T: 0113 391 292 E:
@lisawisniowski /@stickyeyes

About Stickyeyes

Stickyeyes is an international digital marketing agency with a pedigree in search.

Our services include: SEO, PPC and display, social, PR and content provision, consulting and insight and design and development.
A wide variety of blue chip companies and prestigious brands (including many household names) utilise Stickyeyes expertise to provide innovative, effective and creative marketing solutions in incredibly competitive sectors including retail, travel, gaming and professional and financial services amongst others.

Stickyeyes was recently named as one of the fastest growing technology, media and telecoms companies in the UK in the Sunday Times Tech Track 100 and is the first agency in Europe to achieve Mobile Marketing Association accreditation for its entire client-facing team.

We have also been awarded a prestigious econsultancy ‘Innovation in Online PR’ Award for our work on the first ever foursquare race to The North Pole and recently won a UK Search Award for Innovation for the Search Dash, developed by our dedicated in-house R&D team. The team was also shortlisted for two other categories at the UK Search Awards: ‘Best use of Search in Travel’ for SkiHorizon’s multilingual site development and ‘Best PPC Management Software’ for Market Defender, also developed by the Stickyeyes R&D team.

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Published on: 10:14AM on 21st December 2011