French Affaires, the on-line lingerie retailer, has launched this week with the support of Manchester digital agency, Livelink. The sophisticated new lingerie brand, which is marketed for those who are looking for exclusive lingerie sourced from fashionista locations around the world, has gone live thanks to the efforts of the team at Livelink who worked to the tightest of deadlines to ensure French Affaires would meet its launch date.

The website is built on Drupal Commerce which is fast-emerging as the best way to build e-commerce sites and certainly the most capable when handling complex product attributes such as sizing, common to a lingerie site.

Livelink has more than ten years’ experience of e-commerce marketing and web development and its primary aim with the sites it builds is to streamline the end user’s experience, to foster customer loyalty, thereby having a long-term impact on its own clients’ bottom line. A renowned Drupal development expert, the company has established itself as the ‘go to’ team for all of its clients’ on-line marketing needs.

Livelink’s managing director, PK Vaish was delighted to help French Affaires achieve its launch date goal: “We deal with many on-line retailers and we appreciate how important specific peak selling times are. We do a lot of b2b sites so it’s been great to add to our portfolio on the b2c side and to build again using Drupal Commerce.

“French Affaires will also be using our sophisticated marketing automation system, KeepinTouch, which will give them an overall advantage in terms of customer retention and sales. The company will always be one step ahead if it continues to employ the most cutting edge technology and its on-line marketing will prove crucial to its success. We are pleased to act in a consultancy capacity as this business prepares to enter its first selling year. “

Livelink clients include Manchester United Soccer Schools, Weber Shandwick, David Ritchie, GEW EC, Mid Cheshire College, Link 51, IS Group, Integra Products, Wilmington Group, British Millerain, DS Smith MultiGraphics, Richard Haworth, Gradus and Mono Pumps. For further information, or call PK Vaish on 0161 822 2558.

Editors note
Established in 2002, Livelink offers a host of innovative web solutions and services which are designed and implemented to address the business needs of its clients most effectively. It delivers strategies and tools for the purpose of forging long-term relationships, ensuring the best results and return on investment for the companies it works with.

French Affaires is an online boutique offering the latest designer lingerie that’s not readily available elsewhere. Its lingerie brands are luxurious and offer an incredible fit, innovative design, exquisite styling and a quality that isn’t found on the High Street.

Press contact: Liz Taylor 07968 868499

Published on: 10:50AM on 3rd January 2012