have just released the 2012 edition of their UK Email Marketing Benchmark Report.

Based on over 900 million permission-based emails sent by small-medium sized UK businesses in the last 12 months, the report provides statistics for opens, clicks and unsubscribes broken down across 23 industry sectors.

This year’s report shows an increase in average email open rates across all sectors from 18.21% to 18.35% in the last 12 months.

The full 2012 Email Marketing Benchmark Report is available for free at

The business to business sales category leads the pack this year with an impressive average unique open rate of 26.14%, followed closely by restaurants with 23.67%. The music industry also performed well, beating 2011 results with an average open rate of 21.46%.

Outside of the private sector, government and charity email communications proved very successful too, notching up 31.17% and 23.25% open rates respectively.’s CEO, Matt McNeill said: “We created our benchmark report 4 years ago to provide UK SME’s with a source of email performance data that’s specific to them. It’s great to see in this year’s report that UK businesses are continuing to get great results from email marketing.”

About is a 9 years old, UK based provider of interactive marketing tools which enable businesses of all sizes to manage their social, mobile and email marketing.

Clients include thousands of small businesses as well as major brands including Prezzo Restaurants, The Economist and Tourism Thailand.

Contact us:
+44(0)20 3355 2631

Published on: 11:29AM on 9th January 2012