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The UK's digital business sector celebrated in style last night as the first annual Imperatives Digital Awards was held at a glamorous West End nightclub in London.

Heralding the new resurgence of the digital media and marketing industry in the UK, The Imperatives played host to over 500 of the UK's top digital professionals.

In a totally new format, esteemed judges created a shortlist from the several hundred submitted entries. That shortlist was then put to an online vote which began at midnight Tuesday 22nd February and finished at midnight Wednesday March 23rd 2005.

Yesterday at Cafe de Paris in London the winners were honoured in a huge party, hosted by digital industry veteran and stand-up comedian, Robert Hamilton.

Winning the Special Lifetime Achievement award was Andy Hobsbawm, chairman of Agency.com, and early player in the digital media industry in the UK.

A founding director of leading British new media company Online Magic which merged with Agency.com in 1997, Hobsbawm opened Online Magic¹s New York office in 1994, establishing the first international Internet production and services operation. A weekly columnist about the new economy for the Financial Times and named one of the Top 50 Internet Professionals in the UK, under Agency.com last year he published ³10 Years On: The State of the Internet a decade after Mosaic².

The list of other winners and finalists, and pictures from the awards ceremony on 30th March at London's Café de Paris are here:

http://www.netimperative.com/awards

ENDS

Notes to editor

Netimperative:

Netimperative is a digital media business publisher, providing an independent editorial service covering a range of news, information, analysis and event products for businesses, observers and commentators interested in the digital marketplace. Its url is http://www.netimperative.com. It has been an impartial commentator and online news provider to the UK digital industry for over four years, and has built a solid reputation for the information and networking services it provides. It has an audience of over 20,000 individuals who work at a mix of media owners, offline brands, online brands and agencies.
www.netimperative.com

For further information, please contact:

Katy Howell
0845 408 2031
pressoffice@immediatefuture.co.uk

Published on: 12:00AM on 1st April 2005