- Media Contacts launches Cookie Consultancy to help businesses react to e-privacy rules -

Latest revisions to the data privacy law state that brands must get consent for the use of cookies, the technology underpinning many website functions. Direction on what businesses must do to meet these new standards has been vague, leaving marketers confused and struggling to incorporate the change.

In response, Media Contacts is the first agency to offer clients a robust yet practical service to cut through the uncertainty and make websites as compliant as possible with current guidelines:

• Comprehensive site audit using Cookie Reports – market leading technology
• Digital media expertise allow Media Contacts to contextualise cookies found and their role
• Consultation, not just reports, means advice on how to revise privacy policy to react to results
• Provide better awareness to site users so that regulatory bodies can see clients tackling the issue
• Rapid deployment audit and consultation can be completed in as little as one week

Improving transparency for visitors will not only help clients avoid potential legal issues but it will also improve brand image by bringing businesses more in line with public expectations.

Chris Swarbrick, Head of Ad Operations at Media Contacts, said: “Latest reports show that most organisations underestimate the volume of cookies on their site by about 80%. It could have wide ranging market repercussions if businesses don't respond and ensure they are compliant, including further restrictive legislation and consumer backlash against non-compliant brands.”


About Cookie Reports

The EU Directive is now UK Law and demands the responsible use of cookies. Cookie Reports offers a unique level of automation and precision to map your ‘cookie landscape’. Our detailed website reports will help secure legal compliance, combat data leakage and improve site performance.

About Media Contacts

Media Contacts is a top 5 UK digital specialist, which is part of Havas Digital.

We are a globally recognised leading digital agency that provides a broad spectrum of online media solutions. We deliver meaningful communications for our clients through an array of services that include Display Advertising, Search, SEO, Mobile, Data, Affiliates, Content, Web Design & Build, Creative and Social Media.

With over 100 specialist digital staff, Media Contacts brings together expertise, proven strategic insight and Artemis™, our advanced proprietary technology platform, to maximise impact for our clients’ interactive media investment. Since 1997, Media Contacts is the trusted partner of more than 400 clients, including the market leaders of many industries, in 52 offices throughout 43 cities, across Europe, North America, South America, Africa, Asia and Australia.

‘Meaningful Brands’ is our philosophy and approach towards communications planning to help our clients reconnect with consumers and survive the digital communications revolution.

Our clients include: TUI, EDF Energy, IG Group, EBLEX, Shearing’s, Hyundai & Kia, Magners, BBC, Camelot, Nationwide, AXA, First Choice, Credit Suisse, Hotels.com and National Express.

For further information please contact:
Sushil Mitchell
PR & Marketing Manager
T: 0207 393 2478
E: sushil.mitchell@uk.mpg.com


Published on: 2:55PM on 11th January 2012