Latitude Digital Marketing has won the account for progressive beer brand BrewDog to look after their digital marketing activities. BrewDog, founded by James Watt and Martin Dickie in 2007 as a two-man revolution against stuffy ales dominating the UK beer industry, has taken the beer industry by storm and is currently producing the fastest growing craft beer in the UK. BrewDog chose Latitude to look after their SEO and Facebook Advertising activities.

“Latitude’s approach to digital marketing is innovative and challenging the status quo, which echoes what we’re doing in the craft beer industry”, said BrewDog co-founder James Watt. ”We’ve gone through a period of huge growth in the last 12 months and I’m positive that partnering with Latitude will help us reach even more customers looking to drink quality beer. We are already seeing fantastic results after going live with the campaign last month.”

Alex Hoye, CEO for Latitude, added:

“We are extremely excited to be working with BrewDog. Not only do they brew fantastic beer, they are also true pioneers in their industry. Latitude will be using our expertise in cutting-edge digital marketing to establish a strong brand presence whilst also ensuring and growing incremental product specific, long tail and generic campaign focus.”

Notes to Editor

For enquiries regarding this press release please contact Marketing Executive Salla Venalainen, at Latitude on 0207 952 8008 or email

About Latitude
Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics to clients internationally including Anglian Home Improvements, bet365 and Wiggle. Our whole approach is built on performance and our conversion analytics expertise ensures that, once visitors get to the site, they convert from prospects to customers.

Published on: 10:53AM on 18th January 2012