announces the launch of their new iPad app. With an increasing number of users shopping online via tablets, especially iPads, we wanted to be one of the first in the coupon code sector to provide a great tablet interface for our users to find discounts as quickly as possible. The iPad site, although having a completely different user interface, is fully integrated with CouponCodesUSA's existing website.

Launched late January, following the release of iOS5, the CouponCodesUSA iPad web application takes advantage of several features only available in this latest version of iOS.

The iPad site has a responsive layout, which was developed using the latest programming technologies. This allows the user to browse the application in either landscape or portrait mode depending on their preference. To enable a faster user experience, the app also takes advantage of native inertia scrolling.

The design has a 3 column layout, enabling our users to easily navigate around the application. Our goal was for users to find a deal or coupon code in as little time as possible.

The iPad web application also utilises the latest HTML5 video features. This enables us to promote merchants videos and reward our users for watching them with a coupon code. Offering a coupon code for product lines shown in a video creates a strong purchase call to action for consumers.

Steve Barnes, managing director of commented: "Recent statistics show that 60 million tablets were due to ship worldwide in 2011, of which almost 70% consisted of Apple iPads in Q2. This is therefore a great interface to have available for our users."

Published on: 3:17PM on 24th January 2012