SapientNitro has been cited as a leader in Forrester Research, Inc.’s January 2012 report: “The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012.” The report measures US digital agencies with mobile marketing services across 37 criteria, to help interactive marketers select the right partner for their mobile marketing efforts.

The Forrester report states about SapientNitro: “This large and established digital agency received the highest client scores across all criteria among all of the agencies in this evaluation.” SapientNitro scored a 4.25 or greater in each of three categories (current offering, strategy, and market presence) based on a scale of 0 (weak) to 5 (strong). This included three scores of 5 for Value, Company Vision, and Strength of Management Team.

Distinguished and lauded for both their strategic thinking and execution skills, the Leaders cited by Forrester “produce high-caliber work with client satisfaction to match.” Client references figured heavily into the evaluation.

According to the Forrester report, SapientNitro “challenges its clients to think creatively about mobile’s role in strategic development and has the execution chops to implement. SapientNitro also brings a very long-tenured and experienced mobile management team that is well positioned to bring to life its clear and forward-looking vision for mobile.”

Forrester evaluated the strengths and weaknesses of US digital agencies that provide mobile marketing strategy and execution services and invited the top nine agencies to participate. After examining past research, user need assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria and classified those criteria into three high-level groupings:

• Current offering. These criteria evaluate the agencies’ ability to develop a mobile marketing strategy based on audience insight, execute that strategy and measure its success.

• Strategy. Forrester evaluated the agencies’ management teams based on individual members’ tenure with their companies and expertise in mobile. These criteria also reflect how well each agency has positioned itself to realize its vision for the future of mobile marketing.

• Market presence. This branch of the criteria evaluates financial health, mobile revenue growth and client satisfaction and retention.

“We’re delighted to have been ranked as a Leader in this evaluation and honored to be recognized by Forrester Research for our mobile strength,” said David Hewitt, vice president, mobile at SapientNitro. “Our approach to mobile is anchored by our belief that mobile represents the freedom for consumers to connect with people, products and environments on their own terms. Mobile should be considered more than just a transaction platform; when designed as part of an engaging, multi-channel brand experience, it can strengthen the relationship of consumers with brands.”

Published on: 10:55AM on 31st January 2012