SIIA Recognises Eloqua with Top Honors for Providing Businesses with Intuitive and Actionable Analytics.

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced Eloqua, the leading provider of on-demand Revenue Performance Management solutions, as the winner of the 2012 CODiE Award for “Best Sales and Marketing Intelligence” for the company’s Revenue Suite solution. Revenue Suite makes it possible for organisations to track key indicators of revenue performance with a series out-of-the-box dashboards and reports, and make adjustments and allocations in real-time.

Eloqua Revenue Suite provides a set of applications and tools that help define revenue cycle stages, and dashboards for tracking the health of an integrated sales and marketing pipeline. With intuitive charts and graphs, businesses can measure the conversion, velocity, reach, value and return across the entire revenue cycle. By applying these metrics over time and benchmarking against competitive data, organisations can improve the predictability of their revenue performance.

Eloqua Revenue Suite includes four applications and services including, Revenue Architect™, which uses the familiar funnel-based interface to help customers define the rules and stages leads will follow through the sales and marketing cycle; Revenue Performance Indicators, which include five must-have dashboards for tracking the health of a revenue cycle; Revenue Insight™, which provides a revenue reporting and analytics engine based in the cloud; and Revenue Benchmark Index™, which holds the world’s largest source of revenue cycle benchmark data.

“Few CEOs care about clicks and open-rates. They care about revenue growth,” said Joe Payne, CEO of Eloqua. “The C-level craves the kind of data and analysis that makes it possible to make smart moves in the pipeline now that will drive revenue several quarters out. That's what Revenue Suite delivers, and we're honored by the SIIA's recognition.”

“This year’s digital content winners reflect excellence and vision in the digital content market,” noted SIIA President Ken Wasch. “On behalf of SIIA, I’m proud to congratulate them and I look forward to seeing the impact their innovations have on the digital content industry,” Wasch continued.

The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since being established in 1986, the CODiE Awards program has recognised more than 1,000 companies for achieving greatness in the software and information industries.

To learn more about Eloqua Revenue Suite, visit For more information about the CODiE Awards, visit

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email

Published on: 3:20PM on 2nd February 2012