NetConstruct has won the Kentico 2011 Website of the Year Award for the best implementation of Kentico’s flagship Enterprise Marketing Solution (EMS) – which was on the Barrett Steel website www.barrettsteel.com.

The Barrett Steel website, no stranger to award line-ups, played a big part in the company’s business performance in 2011. Barrett Steel, the UK’s largest independent steel stockholder, reported sales up £50m (25%) in market where most of its competitors were struggling to breakeven.

Kentico EMS is an integrated Customer Experience Management (CXM) solution that empowers marketers to deliver and optimise real-time customer centric marketing across multiple channels.

Unlike other CXM products, Kentico EMS doesn’t require overly complex configuration and delivers results almost instantly. It provides a complete on-line marketing solution fully integrated with CMS which means clients do not have to use several applications and spend money on complex integrations. It gives clients a unified view of their marketing activities and customer data.

Lead Scoring for example is just one of many tools in Kentico EMS. With Lead Scoring, clients receive detailed data about every visitor on their website and can set up rules that identify the visitors who are most likely to become customers.

For existing Kentico customers, the upgrade to Kentico EMS is very straightforward. NetConstruct is currently implementing three further Kentico EMS upgrades.

Full service digital agency, NetConstruct is a Kentico Gold Partner and is the top partner in the UK and No2 worldwide out of 1,200 Kentico approved development agencies.

For Kentico EMS – or any of Kentico’s other portfolio of leading digital software products – contact Mark Bates on 01937 581123 or email markbates@netconstruct.co.uk.

Published on: 11:42AM on 6th February 2012