London – 6 February, 2011. hybris, a global leader in multichannel commerce solutions, has announced that TUI UK & Ireland, part of TUI Travel PLC, the UK-headquartered international travel company, is to support the roll-out of its extensive core reservation platform, system suite, sales and back office programme with the hybris MultiChannel Commerce Suite.

hybris will work with solutions integrator Portaltech Reply to implement the hybris Multichannel Suite which, as well as B2C Commerce, will deliver web, mobile, call centre and brochure applications, supporting all of TUI’s key digital channels.

TUI Travel operates in over 180 countries with more than 30 million customers in 27 source markets. It operates in four sectors: mainstream; accommodation & destinations; specialist & activity and emerging markets. TUI UK and Ireland embarked on a change in its business strategy under the ‘Phoenix programme’ two years ago. The key objective of the programme is to bring about business transformation through the implementation of agile, future proof systems that allow the company to improve its speed to market and its competitiveness across all channels.

TUI reviewed a range of platforms before selecting hybris primarily because the scope of the travel company’s multichannel requirements could be met by hybris’ complete multichannel vision and ability to deliver high-level, ongoing support. The Proof of Concept stage was also successful, and allowed TUI to build valuable and informative relationships with both hybris and Portaltech, one of hybris’ most experienced integration partners.

The first phase rollout is planned for Summer of 2012, and will begin with implementation of the hybris B2C Commerce suite. Chris Bayley, Phoenix Programme and IT Director for TUI UK&I at TUI, said: “The hybris platform is a key element of our ongoing Phoenix programme, which aims to significantly increase our online business, drive down the net costs of distribution for TUI and improve conversion rates. At the very core however, is our desire to create a user experience across all our channels that is simple, intuitive and effective.”
Speaking about the new contract, Ariel Lüdi, CEO of hybris, said: “TUI Travel has become one of the most influential travel companies in the world and its programme of change will have a significant impact on its future business. The hybris solution will underpin all the main digital channels that TUI is operating, providing it with extensive multichannel support to help increase sales, improve distribution and provide customers with a memorable online buying experience.”

Notes to Editors:
About hybris
hybris is a leading vendor of next generation end-to-end multichannel commerce software based on a single platform including managed and hosting services. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution enabling businesses to communicate and sell across all channels – online and offline - in a consistent and effective way. hybris has 14 offices around the world located in the economic capitals of North/South America, Europe and Asia and supports over 380 global customers. Customers are brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Clarks, Timberland, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat, Kaiser+Kraft, Hornbach, Nikon, Migros, Conrad, Iomega and Grundfos.

About Portaltech Reply
Portaltech is an award winning eBusiness consultancy that specialises in the design, implementation, integration and support of eCommerce websites and mobile commerce apps and solutions for multichannel retailing.
Portaltech have been operating since 1999, providing unrivalled eCommerce and mobile commerce business solutions for market leading B2C and B2B brands and retailers, including Monsoon & Accessorize, L.K. Bennett, The Body Shop, Sony, Vodafone, Long Tall Sally, Thompson & Morgan, Bunzl Group and The Royal Mail Group.

For further information please contact:
Julie Kirby or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 955625
E-mail: /

Published on: 2:18PM on 6th February 2012