Econsultancy has published its first digital marketing and e-commerce careers guide aimed at UK-based senior digital professionals.

The guide, written by digital consultant and author James Gurd, contains comprehensive advice about professional development and valuable insights from 17 senior digital marketing and e-commerce professionals.

The 45-page report also features a recruiter and executive search directory, providing information on 14 companies that can assist digital professionals with their careers, and a salary survey so that senior professionals can see what they are worth.

The guide, believed to be the first such comprehensive guide in the industry, is being offered free of charge.

James Gurd said: “In a fast paced industry, it’s not so much ‘job for life’ as ‘industry for life’, so the challenge is on planning an ascent path that can keep you challenged and motivated.”

He added: “One of the biggest hurdles is knowing how to map your progression and ensure you are constantly learning, whilst getting the financial rewards relevant to your experience and skills. There is no right way to manage your career but there are recommended techniques that will help you considerably. This is where the careers guide comes in handy; it gives you practical advice when considering the next step in digital marketing and e-commerce.”

Sections of the guide include:

– The key challenges for digital leaders, including the different points to consider for career advancement.
– A discussion of digital leader roles, including examples from both the client and agency side and advice on working in either a freelance or consultancy role.
– The skills required to be a leader, including practical examples of when these skills were used well and not so well.
– Advice on improving skills and experience.
– A Recruiter and Executive Search Directory featuring 14 specialist digital marketing and e-commerce firms.
– A digital salary survey, kindly provided by Cogs Agency.

The recruitment consultancies and executive search firms featuring in the report are: Bearing Partnership; Beringer Tame; The Blueprint; C4commerce; Cogs Agency; Cranberry Panda; Dynamic New Alliances; Just Digital; PFJ; Propel Executive; Puregenie Digital Recruitment; Quest Search and Selection; Rubicon People; and Taylor Made Recruitment.

None of the firms paid to be featured in the guide.

The senior digital marketing and e-commerce professionals contributing to the guide are:

– Alison Lancaster, CMO, Kiddicare, and Marketing Director, Morrison’s Non-Food
– Allison Wightman, Head of eBusiness, Virgin Atlantic
– Andy Harding, Director of E-commerce, House of Fraser
– Angus Cormie, Online Director, Dell EMEA
– Aryn Hurst-Clark, Head of Executive Search, Bearing Partnership
– Chris Ketley, Head of Digital and E-commerce, Bupa
– Claire Higgins, Head of Digital Marketing, Selfridges
– David Paice, E-commerce Director, Merlin Entertainments
– Fiona Spooner, Head of Acquisition and Optimisation, Financial Times
– Gareth Moss, Managing Director, The Blueprint Executive
– Luca Benini, Managing Director Europe, Buddy Media
– Matt Simpson, Head of Digital, EMEA, OmnicomMediaGroup
– Paul Wishman, Group E-commerce Director, LV
– Ros Lawler, Head of E-commerce and Digital Marketing, Random House
– Rosalie Kurton, Head of New Business, LBi
– Russell Gould, Former Managing Director,
– Tessa Cook, E-commerce Managing Director, Dyson

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Media contacts:

Linus Gregoriadis, Research Director, Econsultancy
(e: linus AT t: +44 (0) 207 269 1465 )

About Econsultancy
Econsultancy is a privately owned, subscription-based online publisher and community with offices in London and New York. With over 105,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce.

Econsultancy’s website and blog attracts over 350,000 unique users per month and its range of courses and conferences are attended by over 4,000 marketers every year on its public courses and in-house customised training programmes.

For more information, visit or follow @econsultancy on Twitter.

Published on: 11:26AM on 8th February 2012