City Index has appointed TMW to work on the brand’s integrated marketing activities, on a project by project basis. TMW has been tasked with raising awareness and driving growth of the brand’s spread betting, CFD (Contracts for Difference) and retail Forex offering

The agency’s first project for City Index will focus on some of the company’s unique selling points and current offers, which set it apart from the competition. These include its award-winning mobile app (City Trading™) and its free trading strategy seminars. The work includes press and online activity.

City Index is a world leader in spread betting and CFD trading. As well as providing access to thousands of markets worldwide, the company offers award-winning trading platforms, allowing retail clients to spread bet and trade CFDs instantly and securely 24 hours a day. City Index transacts in excess of 1.5 million trades every month for individuals in over 50 countries worldwide.

Paul Cassidy, global head of marketing at City Index, says: “As our global presence expands it is crucial that we have the right agency partners in place. I was impressed with TMW’s integrated approach to the brief. We look forward to a mutually positive relationship.”

Darren Smith, business director at TMW, adds: “It’s great to be working with a leading global brand like City Index, in what is a rapidly evolving sector. We are really excited by the challenge that this will give us and look forward to getting started.”

Published on: 11:51AM on 8th February 2012