The discount hotels specialist, LateRooms.com, has appointed full service marketing and technology company, Amaze, to create a Facebook application (app) that socialises its hotel booking process. The appointment was made following a competitive 3-way pitch.

The application will tie into LateRooms.com’s new above the line campaign and allows users to create a ‘Book It’ list of destinations and activities they would like to experience, such as a weekend away at the Grand National or stag do in Rome.

The app, which will be available at facebook.com/laterooms, will facilitate the sharing of trip ideas amongst friends, who in turn can build their own travel plans using the app. It will serve as a great way to inspire users to generate destination ideas, and encourage interaction between fellow users and the brand on Facebook.

Rich Kemp, Social Media Manager at LateRooms.com, commented, “The team at Amaze really impressed us with its creativity and innovative thinking during the pitch process. Linking the app to our website and appropriate hotel offers will increase conversations amongst Facebook users and drive traffic to the LateRooms.com booking engine.”

Natalie Gross, CEO of Amaze, commented, “It is always exciting to be appointed by a young and dynamic company that isn’t afraid of trying new ideas. Using our insight into the way people interact with social media, we were able to map out a bank of ideas that met LateRooms.com’ brief, both creatively and in terms of the business requirement.”

For further information about Amaze, please visit www.amaze.com

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For further information, please contact Jade Wilson at Westgate
on 01732 779 087 or jade@westgatecomms.com

Editor’s Notes:

Amaze is a leading full service marketing and technology company, boasting an unrivalled depth of understanding of technology and human behaviour. The agency’s work is global - spanning 104 countries in 28 languages.

Using its insights into consumer expectations, attitudes and motivations, Amaze delivers marketing and technology solutions – from strategy through to implementation – that enable organisations to identify and act upon the opportunities created by this changing digital world. Clients include Bridgestone, Coca-Cola, the Co-operative Group, Dyson, Eurocamp, Henri Lloyd, Lexus, ODEON Cinemas, Toyota and Unilever.

Amaze ranks 10th in Marketing Magazine’s Digital Agency League Table and 15th in the UK's Top 100 Interactive Agencies by New Media Age. In 2010, Amaze was positioned 5th in the website design and build category for the second year in a row and 2nd in B2B Marketing's Marketing Communications Agency League Table.
For further information, case studies and screen grabs please visit www.amaze.com

About LateRooms.com (http://www.laterooms.com/)

LateRooms.com is part of the B2C sector of TUI Travel PLC’s Accommodation and Destination Division. Also within this sector are AsiaRooms.com and Hotels-London.co.uk.

LateRooms.com is the UK’s leading online accommodation site offering fantastic deals in over 50,000 properties worldwide, ranging from bed and breakfasts to five star luxury hotels.

LateRooms.com offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book online or by phone 24/7, whether booking 12 months or 12 minutes in advance – whatever time, whatever day. No other accommodation site offers this flexibility.

LateRooms.com arms customers with information to help them choose the right hotel. Users can read from over 1.2 million true hotel reviews, written by customers who have booked through LateRooms.com and actually stayed at the hotel.

LateRooms.com is the first online site to use VisitBritain’s official national classification system to rate its hotels, bed and breakfasts and guest houses. This ensures customers know the standards of quality they can expect when making a reservation.

To view LateRooms.com press pages, please see http://press.laterooms.com/

Follow LateRooms.com on Twitter - @LateRooms
Join LateRooms.com on Facebook - www.facebook.com/LateRooms

Published on: 1:42PM on 9th February 2012