Dubai, 12 February 2012 – More than a quarter of company marketing budgets in the Middle East are expected to be spent on digital channels in 2012, according to the second State of Digital Marketing in MENA survey by Econsultancy.
The proportion spent on digital has increased from 22% in 2011 to 27% in 2012. The latest State of Digital Marketing in MENA survey looks at the digital landscape in the Middle East and North Africa. The survey also revealed that 54% of respondents are increasing budgets for social media, following the rise of platforms like Twitter and Facebook, as well as the need for onsite community engagement.
Econsultancy commissioned the State of Digital Marketing in MENA survey, in partnership with ITP, to establish trends in the use of digital channels, budgets and investment plans, social media marketing, measuring effectiveness and return on investment and digital skills.
The results of the State of Digital Marketing in MENA will be presented by Econsultancy CEO Ashley Friedlein at Digital Cream Dubai on 21 February 2012. Digital Cream Dubai, run in partnership with GEM events, is the event for senior client-side marketers to discuss online channel investment, technologies, agency selection and local challenges that they face in delivering best practice digital marketing and advertising.
The event features 12 independently moderated round tables covering a range of digital marketing disciplines including user experience, email, social media, e-commerce and mobile marketing.
Attendees confirmed include the heads of digital from leading regional brands including: Jumeirah, Abu Dhabi Islamic Bank, Motivate Publishing, Mubadala, Gulf News, Emaar Malls, HSBC and Patchi.
As well as Econsultancy’s State of Digital Marketing keynote the event includes a keynote from Consulting Digital Strategist Alex Vaidya from Porsche Cars Great Britain. Alex was a key figure in developing Porsche’s social presence (the company’s Facebook page has been liked by more than 2.5m people). He will talk about ‘Creating the Online Porsche Experience’.
Entry to Digital Cream Dubai is free to all senior online marketers from brands, retailers, publishers and the public sector. To request your place at Digital Cream Dubai visit: http://econsultancy.com/events/digital-cream-dubai. For event related queries or to sponsor the event contact: jason.hellowell[@]econsultancy.com.
For more information about Econsultancy’s events, training and research in MENA, visit http://econsultancy.com/hello/mena.
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Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry with more than 110,000 members worldwide. Its website and blog attracts more than 300,000 unique users per month and its range of training courses and conferences are attended by more than 5,000 marketers every year.
Econsultancy also provides a range of resources specifically for the Middle East including regionalised reports, such as the Middle East Internet Statistics Compendium, local events, online resources and training programmes. Econsultancy’s 110,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. Find out more at http://econsultancy.com/hello/mena.
For more information, visit http://econsultancy.com or follow @econsultancy on Twitter
EMEA Marketing Manager
Tel. +44 20 7269 5083
Natalie.evans [@] econsultancy.com
Published on: 5:00AM on 12th February 2012