Essentials Links Will Give Online Marketers Unrivalled Competitive Data Advantage

London, UK – 14 February, 2012 – Searchmetrics, the world leader in search and social analytics software, today announced that it is adding a new backlink analysis module to its Searchmetrics Essentials online software, which already includes SEO, Paid Search, Keywords, Universal Search and Social analytics modules.

The new Links solution is available initially as an open beta launch which means it is free for approximately three months as long as users register. While the total number of links in the database will initially be limited to allow performance testing during the beta phase, Searchmetrics says it has worked hard on developing a tool that will provide detailed insights about a domain’s backlinks and adds brand new reports that are unique in the market.

Some of the key features of the new software include the ability to:

• Identify new links
• Determine the ratio between image links and text links
• Identify IP addresses, TLD (Top Level Domain) and geolocation information for links
• Analyse which industries backlinks are coming from and identify link strategies by industry of your competitors
• Identify the types of pages that links are coming from (e.g. are they from blogs, news pages, forums etc)

The company has also introduced its own Searchmetrics Page Strength (SPS) measurement which is similar to Google’s PageRank; SPS provides an immediate assessment of the strength of the backlinks pointing to a page using extensive Searchmetrics SEO data.

“This is our own Index for estimating page strength, calculated using our own data, rather than relying on third party data. So we can update, optimise and maintain it to ensure that it constantly evolves to meet the needs of our users” explains Marcus Tober, Searchmetrics CTO and founder, about the development of SPS.

“We’re very proud of the functionality and reporting which gives search professionals faster, deeper analysis and greater insights when looking at backlinks. We are continuously crawling the web, using our own technology in our own data centres to ensure the growth and freshness of our link data,” concluded Marcus Tober.

Try the link module by registering for free here: http://suite.searchmetrics.com/en/research/links.

At the same time as the new links module, Searchmetrics has introduced a new dashboard for the Searchmetrics Essentials home page which allows anyone to get an instant complimentary snapshot of digital marketing data relating to virtually any web site by entering the URL.

The data, which is available to unregistered users, covers the 75 million domains that Searchmetrics monitors in 15 countries. It includes key metrics relating to organic and paid search visibility, visibility on the main social networks and backlink analysis. Try the new Essentials dashboard here: www.searchmetrics.com/essentials

About Searchmetrics
Searchmetrics is the global expert in search analytics software, empowering marketers to increase visibility and market share on the world’s leading search engines. We create value by providing the best quality data on a global scale. Clients and partners worldwide rely on Searchmetrics to maximize return from search investments with actionable insights that help better manage, improve and scale search marketing campaigns

Searchmetrics’ robust search marketing tool, Searchmetrics Suite, is supported by a unique server infrastructure that offers monitoring of over 100 search engines in over 30 countries worldwide. Searchmetrics Suite is also home to the Searchmetrics Essentials data modules, SEO+SEM and Social, encompassing the largest, fastest databases for search and social media available.

Headquartered in Berlin, with subsidiaries and offices in New York, London and Paris, the company delivers real web intelligence to a growing international customer base. You can follow Searchmetrics on Twitter @Searchmetrics or on Facebook at www.facebook.com/Searchmetrics. For more information, please visit: www.searchmetrics.com.

Media contact:
Uday Radia
CloudNine PR
uradia@cloudninepr.com
+44 (0)7940 584161

Published on: 4:00PM on 14th February 2012