Today,, a social media based coupon code search engine and directory, released a research report showcasing emerging social trends in the online coupon industry. Amongst these trends were shorter coupon life cycles, increases in the volume of coupons being distributed, and the rise of social media usage to spread coupons virally.

The report examines five successful viral coupon code campaigns tracked by CouponFollow in late 2010 and early 2011 and offers tips on how other businesses can take similar approaches. Included are example cases from popular retailers Amazon, ThinkGeek, and Perfurmania, as well as web hosting service company NameCheap and digital marketing research and service company E-Consultancy.

“In creating this report we’ve shown just how important social influencers can be to spreading brand promotions” stated founder Marc Mezzacca. The report highlights the importance of social media in spreading coupons, and includes snapshots of analytics from CouponFollow, which the company plans to launch as a service to businesses later this year.

CouponFollow has integrated with data from Klout, a company that measures social influence, through their API, to allow deeper insights into businesses’ social coupon influencers.

This announcement comes during this year's Social Media Week which extends to 12 cities world-wide.

The report is freely available to online businesses, industry analysts and the general public at:

About CouponFollow
CouponFollow is a social-media based coupon code search engine and directory. CouponFollow tracks coupons mentioned on social media sites like Twitter and allows online shoppers to easily find the hottest coupon savings based on trends. Since launching in 2009 CouponFollow has tracked over 2 million coupon related tweets for over 400,000 online coupon codes.


Published on: 8:08PM on 15th February 2012