AKQA’s first book, ‘Ideas Volume 1’ - a collection of 21 recently launched award-winning projects is now available from Amazon.co.uk and the ICA bookshop. All proceeds for the sale of the book will be donated to charities that support young people: The Prince’s Trust and the NSPCC.

Commenting on the book’s increased distribution, Ajaz Ahmed AKQA’s Chairman said: “AKQA was founded ten years ago by people passionate about great ideas and technology. We are inspired by the future so it made sense to support charities that work to make the future a better place for young people. At the same time we hope the book will be useful reference in an industry that rarely looks back.”

The hard-backed, 100 page book features Customer Relationship Management, e-Commerce activity, Advertising Campaigns, Customer Services, Interface design and other award-winning projects which are presented in a case-study format. The book also includes features on using search engines for marketing and AKQA’s guide to the ‘User Experience DNA’.

Ideas Volume 1, the AKQA book, is available now from Amazon.co.uk and the Institute of Contemporary Arts bookshop.

The book has been designed and produced by AKQA.

Pricing and availability:
The AKQA book costs £20 (£12 is donated to charity, £6 to the Prince’s Trust and £6 to the NSPCC). It is available from Amazon.co.uk http://www.amazon.co.uk/ and the Institute of Contemporary Arts book shop http://www.ica.org.uk/

Ideas Volume 1, the AKQA book, is published by AKQA Ltd., 38 Jermyn Street, London, SW1Y 6DN. ISBN number: 0 9548257 0 5.

About AKQA:
A recognised pioneer and innovator, AKQA provides integrated marketing, customer services, digital product design and e-commerce solutions. An independent agency, AKQA has offices in London, New York, San Francisco, Washington DC and Singapore.

Published on: 12:00AM on 7th April 2005