Midlands agency RBH has launched a new creative direction for 2012 under the banner, “It’s personal.”

This new approach encapsulates RBH’s philosophy for building relationships between clients, brands and consumers. It acknowledges how social media and one-to-one contact now lie at the heart of all marketing communications.

To get everyone at RBH involved in the new approach, the whole agency created a unique typeface. Everyone was assigned a letter or number to render in any way they chose. This created a font that mixed lovingly-crafted design with free-range penmanship and even a bit of finger painting. In other words, something that was as individual as everyone that works at RBH. The new font will be featuring on agency comms from now on.

Along with this new direction comes a new website. Visitors to www.rbh.co.uk will see their work, news and all the services they offer. But visitors will also be able to tailor the site by using tags to filter content and create an www.rbh.co.uk that is relevant to them. In addition, this innovative and responsive design adapts to the user’s environment; automatically scaling itself to an individual computer, iPad or iPhone.

Managing Director Debra Hepburn said, “We’ve always believed that great work comes from building a close relationship with clients. But now it’s more important than ever for brands to take a personal approach. And we think we’re just the creative agency to help them do it.”

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For further information contact:
Paul Bennison - Head Of Business Development
Tel: 01675 443939
Email: paul@rbh.co.uk

Notes to Editors:
RBH is an independent, full service creative agency based in the West Midlands and founded in 1995. Employing 71 people, clients include Aston Martin, Biomaster, Land Rover, Hyundai, Eveden Lingerie, Jet, London Midland, Hammerson Developments, Highcross Leicester, Touchwood Solihull, Queensgate Peterborough, Supercuts UK, Wesleyan Medical Sickness and Young British Designers.

Published on: 4:07PM on 17th February 2012