Squiz, the web experience management solutions company, is a featured supplier in Econsultancy's new Content Management Systems Buyer's Guide, published last week. The report contains in-depth profiles of 20 leading vendors, market analysis and advice for buyers looking for a web content management (WCM) system.

The report, authored by Econsultancy's Monica Savut, covers market trends in the global content management industry and assesses the strengths, weaknesses, opportunities and threats in the sector.

Key trends covered in the guide include the a growing demand for agile development and cloud-based solutions, the need for WCM systems to integrate with complementary systems through open architecture and APIs, and a continuing shift of control from IT to Marketing departments. The overall theme is the increasing requirement for WCM systems to deliver much more than just the traditional content management function.

The report states: "Requirements for WCM systems are growing beyond basic management of content, with marketers increasingly using them to directly support customer engagement processes across multiple channels and facilitate more interactive, personalised experiences. This is often referred to as 'web experience management'."

Stephen Morgan, Director of Squiz UK, is quoted in the report: "Marketing is evolving rapidly and the increasing complexity of the solutions required to deliver engaging online experiences represents a significant challenge for most marketing departments. Equally, IT departments are also having to respond to an increased pace of change and an increased technology spend by marketing departments.

"WCMS vendors that understand and embrace the intersection of marketing and technology can deliver platforms that enable marketers to evolve online channels more rapidly thanks to reduced complexity and easier interoperability with other IT systems."

The report includes a 21 page in-depth profile of the Squiz web experience management system, the Squiz Suite. It details the suite's key strengths in usability, integration, context aware content targeting, analytics and flexible deployment options.

The report is available from the Econsultancy website: http://econsultancy.com/uk/reports/content-management-systems-cms-buyers-guide

About Squiz
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Squiz create web solutions which enable organisations to manage and optimise online engagement with their users. The solutions are built with the Squiz Suite, a powerful web experience management platform which incorporates CMS, search, analytics and integration tools. The Squiz team provides consulting, design, development, implementation, training and global 24/7 support services to supplement the Suite and to ensure clients achieve their business objectives.

Squiz work with some of the world's leading organisations including the University of Oxford, Emap, Skype, The Electoral Commission, Digital UK and the Ministry of Justice.

For more information: http://www.squiz.co.uk

About Econsultancy
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Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and a leading provider of digital marketing training and consultancy. Their services are used by over 300,000 internet professionals every month and they have over 105,000 members worldwide.

With offices in London, New York and Dubai, Econsultancy provide a combination of research reports and how-to guides, training and development, consultancy, face- to-face conferences, forums and professional networking to help their members to build their internal capabilities.

For more information: http://www.econsultancy.com

Published on: 4:32PM on 20th February 2012