Media Contacts has appointed Darren Goldie to the new role of Head of Performance as part of the agency’s recent restructure. The role has been designed to provide a single media delivery team to underpin the agency’s ‘Connected Thinking’ approach.

In Darren’s new role he will be responsible for a full team of digital specialists that manage paid search, natural search, affiliates, lead generation, data, reporting and analytics, direct display and ad operations. Media Contacts is putting Performance at the heart of their ‘Connected Thinking’ strategy to deliver more meaningful results for their clients as they believe all digital touch points need to be connected and measured through one consistent data management platform.

The performance team will be headed by Darren and his responsibility will be to provide clients with best in breed digital services, optimise channels, ensure best practice and excellence, increase value for clients by leveraging effectiveness across all digital channels as well as strong digital leadership.

His objective will be to ensure connected thinking between all of Media Contacts’ digital media units. The purpose of the team is primarily to define the measures of ‘performance’ as well as deliver it on behalf of their clients. For the first time Media Contacts is bringing all digital channels into one team with the sole purpose of improving performance for clients.

Darren has over 12 years of experience within the digital media and technology industry working client side as well as starting up his own technology businesses. Starting out as a software developer, Darren moved into affiliate technology in 2000. He then became the Head of UK division of Be Free, an affiliate technology provider where he managed over £1m of technology revenue and won numerous accounts including BA, lastminute.com and Ask.com. In 2004 he moved to Ask.com increasing their market share by over 20% and launched Ask.com Holland. In 2007 he founded a technology joint venture with Yahoo, which became the second largest distribution network in the UK.

Paul Frampton, Managing Director, MPG Media Contacts said, “Too often we see silo-ed agencies providing recommendations which only drive up spend in that channel rather than driving genuine performance. Our aim is to build a performance team of leading industry experts and Darren is a talented entrepreneur who has a thorough understanding of acquiring customers across all digital channels who will deliver great results for our clients.”

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About Media Contacts
Media Contacts is a top 5 UK digital specialist, which is part of Havas Digital.

We are a globally recognised leading digital agency that provides a broad spectrum of online media solutions. We deliver meaningful communications for our clients through an array of services that include Display Advertising, Search, SEO, Mobile, Data, Affiliates, Content, Web Design & Build, Creative and Social Media.

With over 100 specialist digital staff, Media Contacts brings together expertise, proven strategic insight and Artemis™, our advanced proprietary technology platform, to maximise impact for our clients’ interactive media investment. Since 1997, Media Contacts is the trusted partner of more than 400 clients, including the market leaders of many industries, in 52 offices throughout 43 cities, across Europe, North America, South America, Africa, Asia and Australia.
‘Meaningful Brands’ is our philosophy and approach towards communications planning to help our clients reconnect with consumers and survive the digital communications revolution.

Our clients include: TUI, EDF Energy, IG Group, EBLEX, Hyundai & Kia, Magners, BBC, Camelot, Nationwide, AXA, First Choice, Credit Suisse, Hotels.com and National Express.

For further information please contact:
Sushil Mitchell
PR & Marketing Manager
T: 0207 393 2478
E: sushil.mitchell@uk.mpg.com

http://www.mediacontacts.co.uk/

Published on: 3:05PM on 21st February 2012