Report cites broad, deep solution; MRM experience; client maturity and continued market traction

London, UK, 08 February 2012 – Aprimo®, a global leader in cloud-based integrated marketing software, today announced that it has again been positioned by Gartner, Inc. in the “Leaders Quadrant” of the “Magic Quadrant for Marketing Resource Management (MRM)” report. The report, published by Kimberly Collins, managing vice president at Gartner on January 30, 2012, cites Aprimo’s broad and deep solution, MRM experience, client maturity and continued market traction following its acquisition by Teradata for its continued position in the Leaders Quadrant.

“Our continued position in the Leaders Quadrant of the MRM Magic Quadrant is an affirmation of the work we have done – and continue to do – to help our customers integrate and manage operations, workflow and spend to optimize their marketing ROI,” said Bob Boehnlein, President of Aprimo.

According to Gartner, “leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.”

Aprimo's integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results. The company’s Integrated Marketing Management solutions allow marketers to integrate online and offline channels, track budget and spend management, streamline workflow and provide digital asset management. Aprimo’s IMM solutions include, Aprimo Marketing Studio®, Aprimo Marketing Studio® On Demand, and Aprimo Relationship Manager, and Aprimo Real-Time Interaction Manager.

Aprimo has licensed the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download at

About The Magic Quadrant:

The Magic Quadrant is copyrighted 2012 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo:

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo’s integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +44 (0)20 75353 700 or visit

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit

Aprimo Clients:

Aprimo clients include: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Conny Lutz
Marketing Manager, Aprimo UKI

Julie Dixon
PR Consultant, Cyance

Published on: 12:50PM on 22nd February 2012