TMW launches striking digital campaign to support new INFINITI EMERG-E concept car

Infiniti, the luxury automotive brand from Japan, is unveiling its first fully electric concept car at the 2012 Geneva Motor Show at 9.15 GMT on 8th March. Named ‘INFINITI EMERG-E’ the vehicle is a two door electric sports car, combining high performance and low emissions.

The live reveal of the INFINITI EMERG-E will be streamed on the brand’s Facebook page and website. To support the reveal, TMW is refreshing Infiniti’s website and Facebook page, which will lead with the strapline ‘Be there when inspiration strikes’ and is accompanied by the image of a bolt of lightning to highlight the expected reaction that the new concept car will bring.

The event will also be supported by a pan European digital campaign by TMW, which goes live the week commencing 20th February. The activity includes a series of email communications and social media posts to drive visitors to the event and registrations for the live streaming.

Jean-Pierre Diernaz, marketing director, Infiniti Europe, says: “Infiniti already leads the market with high performance, low emissions models. The new electric sports concept car is taking our offering to another level by pushing the boundaries of where high performance and the environment meet. This is a really exciting project and we can’t wait for the reveal in Geneva.”

Rob Carter, business director at TMW, adds: “Infiniti strives to be at the cutting edge of product innovation and the INFINITI EMERG-E is another example of this. The digital campaign combines eCRM, social media and refreshed web sections to offer a seamless communication to consumers.”

Published on: 12:33PM on 23rd February 2012