Real-Time Interaction Manager Enhances Customer Engagement with Right Offer at Right Time

LONDON, UK, 28 FEBRUARY 2012: Aprimo®, a global leader in cloud-based integrated marketing software, will showcase its Aprimo Real-Time Interaction Manager (ARTIM) at various upcoming events in the US and UK starting with Aprimo’s 2012 Aprimo Marketing Summit, 28 February to 1 March in Las Vegas. In the UK, Aprimo will showcase its new offer management solution at The Cloud Retail Week Conference, 14 and 15 March, London and The CMO Show, 27 to 29 March, London. Aprimo’s new inbound marketing and offer management solution allows marketers to analyse all customer interactions, ensuring the best offer is put forth in real-time for each individual customer based on current interactions.

“The keys to successful marketing are engaging customers with relevant dialogue across all channels, integrating campaigns and providing customers and prospects with targeted offers and messaging at the point if interaction,” said Lisa Arthur, Aprimo’s CMO. “Marketers attending any of these events will learn firsthand that they can leverage ARTIM to help meet and even exceed these demands, optimising offer management and performance to drive growth in their businesses.”

A new addition to Aprimo’s Integrated Marketing Management (IMM) Solutions, ARTIM is an inbound marketing solution that analyses customer interactions in real time to present the best offer to every customer. Offers are centrally managed in a content repository and delivered on demand across all touchpoints, including the web, call centres and retail points-of-sale. Key features include:

• Easy to use interface that enables quick creation and deployment of highly-targeted offers to any customer or agent-facing application

• Self-learning analytics that provide a continuous feedback loop across all marketing channels to ensure increasingly intelligent interactions in the future

• Strategy manager that analyses available customer offers, including cross-sell/up-sell, retention strategies, loyalty messages and service-related messages to define the best offer in real time

• A flexible, open architecture that easily integrates with multiple business environments

• The ability to perform hundreds of thousands of intelligent interactions per hour

------------ENDS------------

About Aprimo:

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organisations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +44 (0)20 75353 700 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

Aprimo Clients:

Aprimo clients include: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Julie Dixon
PR Consultant, Cyance
julie.dixon@cyance.com
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
conny.lutz@aprimo.com
+44 (0)20 7535 3700
Twitter: @aprimo_uk

Published on: 9:45AM on 28th February 2012