The new brand identity, which includes the launch of a new website, emulates the rapidly changing landscape of search

The new website reflects a new approach to search that the agency has been adopting for the last six months. In 2011, Epiphany invested over £300,000 in creating three new departments to maintain their cutting edge position within the fast moving world of search and digital marketing.

Epiphany have innovated their core SEO and PPC offerings through the introduction of creative development, online PR and copywriting teams within the company. These new teams enable the agency to offer a unique and multidisciplinary approach to search.

Creative Director Gareth Battersby said, “The internet is driven by ideas and we’ve invested in creative, copywriting, design, dev and PR talent to make sure that we remain at the cutting edge of search. We use high quality content to secure high authority links that our competitors can’t.”

The agency has released an animation on their new website that explains part of their new formula for search.

Innovation is at the core of search marketing and with social signals and search engines’ ever increasing use of brands as an indicator of relevance and quality within their ranking factors it is time for digital marketers to think about their approach to SEO and PPC.

Epiphany’s client list includes Waterstones, Debenhams, JD Sports, CBI, Pets at Home and Teletext Holidays.

Epiphany’s new website can be found at www.epiphanysearch.co.uk

Published on: 8:56AM on 2nd March 2012