*Specialist agency appointed to re-vamp Cotswold Outdoor’s paid search strategy*

Cotswold Outdoor, the award winning outdoor clothing retailer, has appointed Net Media Planet to refresh its approach to paid search. The aim is to drive awareness, traffic and, ultimately, increase its sales in 2012.

To drive awareness, traffic and revenues, Net Media Planet will develop a sophisticated data led search marketing programme for Cotswold Outdoor. The data will come from taking a multi-channel view of the customer across the various touch points where they engage with the retailer, such as mobile and online. The insights drawn from this data will enable Net Media Planet to target customers according to who they are, from the weekend walker to the experienced mountain climber and seasonal skier.

Alex Palmer, E-Commerce Manager at Cotswold Outdoor, said: “Feedback from our customers is that our website is fantastic, so we want to encourage more potential customers to visit it and make a purchase. The paid search marketing programme designed by Net Media Planet will do exactly that. Add to this Net Media Planet’s proven track record of delivering significant results for some of the world’s biggest retail brands and it is clear why I am looking forward to seeing the results of our new strategy.”

Sri Sharma, Founder and Managing Director of Net Media Planet said: “I am looking forward to using our expertise to help Cotswold Outdoor develop growth from online in 2012. Alongside this, I am looking forward to the opportunity to leverage new search technology to drive footfall in-store.”

ENDS

About Net Media Planet

Net Media Planet is an award winning dedicated paid search marketing agency. Its sole aim is to help ambitious clients maximise the potential of their online marketing.

Based out of London, UK, Net Media Planet works with clients spanning numerous sectors including retail, travel and finance. These clients include The Perfume Shop, P&O Ferries, HSBC and Papa John’s Pizzas. It currently operates campaigns in over 55 countries in more than 30 languages and helps clients generate revenues of over £100 million annually.

Since launching in 2004, Net Media Planet has received numerous industry accolades. Most notably, Net Media Planet has been listed in The Sunday Times Tech Track 100, the Deloitte Fast 50, and received a commendation in the National Business Awards, South England.

www.netmediaplanet.com

For all press enquiries please contact The Media Foundry:

Lisa Williams 020 7612 1163 lisa.williams@themediafoundry.com
Chris Mitchell 020 7612 1160 chris.mitchell@themediafoundry.com

Published on: 9:35AM on 2nd March 2012