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A new mobile application for iPhone and Android handsets has been developed and released by leading mobile marketing solutions provider KODIME on behalf of the London Symphony Orchestra (LSO).
The new app, now available for both iPhone and Android platforms, provides the LSO with a comprehensive solution to market, promote and sell discounted tickets for its student community, LSO Pulse.
The app combines concert listings with mobile ticketing and a loyalty scheme, rewarding registered users for their ticket purchases and social interactions such as sharing their chosen event with their friends on Facebook and Twitter.
Uniquely, the app also acts as the container for the mobile ticket, using the latest QR code technology to enable student users to easily gain access to LSO performances at venues such as the Barbican Centre and LSO St Luke’s.
It includes a survey module for concert reviews, enabling the LSO to gain valuable feedback from its student audience.
A complete smartphone proposition to find out about student concerts, incentivising viral marketing and enabling easy to use, affordable ticketing, the LSO Pulse app makes use of the mobile marketing channel to engage with and expand its student audience.
The app development is supported via the Digital Research & Development Fund for Arts and Culture, a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA. The fund aims to support arts and cultural projects that harness digital technologies to connect with wider audiences and develop new business models.
Nico Köpke, CEO KODIME, comments: “This app project is the culmination of our continued work with the LSO. It makes it easy for students to find out about and buy discounted tickets, combining advanced concepts such as M-commerce and a loyalty scheme within one clearly defined, well branded user proposition. And by providing the app not only for iPhone and Android, but a matching mobile site built in HTML5, we ensure maximum reach and compatibility.”
Jo Johnson, Digital Marketing Manager, LSO comments: “The new app will allow the LSO to continue to grow and develop its student audience. By providing access to specially-priced tickets, using technology with which they are familiar and comfortable, integrating the popular social networks, and introducing a points-based loyalty scheme we will ensure that the students’ experience of the LSO is enjoyable, free from many of the traditional barriers to attendance and that they want to return. ”
The app content and interactive features are powered by KODIME’s mobile marketing platform, KOMOBILITY.
For more information on the LSO Pulse app, including screenshots visit:
To download the app, please visit the iTunes store and search “LSO Pulse”.
Search Android Marketplace for “LSO Pulse”.
NOTE App requires user registration, you must be a UK student to access all features.
Published on: 11:21AM on 2nd March 2012