PwC has announced that Logan Tod & Co, Europe’s leading digital analytics and performance optimisation consultancy, will be joining the company’s consulting division to enhance its strategy and consumer offering.

Logan Tod & Co provides diagnostics of clients’ ecommerce operations, through detailed investigation of online ‘Big Data,’ to thoroughly understand their customers’ multichannel behaviour. The company was founded 10 years ago by Matthew Tod, a highly respected industry luminary who is widely acknowledged as a leading thinker and practitioner in this space.

Ashley Unwin, partner and head of PwC’s consulting practice in the UK said:

“Businesses can no longer operate without being online, but with new data protection laws limiting the capacity of websites to use cookies, the importance of digital analytics in helping businesses understand their online audience has increased. By combining the market leading technical capabilities of Logan Tod & Co, with the existing PwC skills in strategy and customer, we believe we are uniquely placed to offer our clients a true end to end service.”

Logan Tod & Co has worked with over 160 clients across the four key sectors of retail and consumer, media and B2B, banking and finance and travel and leisure. Their offering comprises five key services to clients: Growth & Optimisation Strategy and Execution, Marketing Attribution, Outsourced Analytics, Measurement Strategy, and Customer Experience & Conversion.

Matthew Tod, CEO of Logan Tod & Co and now a partner at PwC said:

“Logan Tod & Co is proud to be joining PwC as we believe our joint capabilities will enable us to deliver richer and more in-depth Digital Analytics and Optimisation services to our existing clients and those of PwC.”

Notes to Editor:

About PwC

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Emma Thorogood, Head of Media Relations, PwC
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2012 PricewaterhouseCoopers. All rights reserved.

Published on: 11:00AM on 15th March 2012