The UK’s leading emergency response organisation, The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window.
The AA offers a comprehensive range of services to both consumers and businesses including breakdown coverage, home, motor and travel insurance, financial services, home emergency response and 24/7 roadside assistance.

Key reasons for repositioning the affiliate programme with Affiliate Window include unparalleled levels of service, fraud prevention measures, programme monitoring capabilities, and a dedicated compliance team who utilise cutting edge technology to ensure that advertisers receive only high quality traffic. Affiliate partnerships are a fundamental contributor to a brand’s customer growth strategy and the new launch with Affiliate Window will assist the AA with a strategic affiliate recruitment drive specifically growing the longtail and proactively managing cashback partners.

Jamie Queen, Head of eCommerce for The AA says: “The new affiliate programme is a vital part of the AA’s growth, especially for the rapidly growing Home Emergency Response service, for which there is a huge market. This provides a service to deal with home emergencies and breakdowns that reflects the ethos of the familiar roadside service. Affiliate Window offers the opportunity to develop our growth strategy in this field, offering vital levels of service, fraud protection and security. We’re looking forward to building this relationship into the future.”

Anjulie Truong, Client Services Manager for Affiliate Window says: “Affiliate Window is delighted to be appointed as the AA’s exclusive network. Over the past twelve months Affiliate Window has invested significantly in a dedicated Compliance Team and a suite of fraud protection technologies. This investment means we are confident in offering security to the AA whilst helping to develop their growth strategy and acquire new customers. Partnering our award winning platform and best in market service we’re confident that we can engage with key partners and develop an influential longtail across all of the AA’s services.”

For press enquiries, please contact:
Lisa Chaikin
PR Manager – UK & US
Affiliate Window &
t: 020 7553 0333

Published on: 12:41PM on 15th March 2012