Multichannel digital marketing specialist DC Storm has appointed Anna Sjostrom Walton as its Marketing Director, as the business looks set to continue its impressive growth as a valuable advertiser partner in the European digital marketing industry.

Anna, who has worked in the digital media sector for over ten years, will lead the award-winning and industry respected company’s marketing and PR strategy as it continues to be one of the UK’s most progressive and innovative multichannel digital marketing optimisation specialists. The eight year old business provides market-leading tracking, tag management, reporting, attribution and optimisation services, specifically helping advertisers to accurately value their online marketing activities and then use the insights to optimise their plans still further. With offices in Brighton, London and Frankfurt, DC Storm currently works with over 1,000 leading brands helping them to maximise their digital potential.

Seth Richardson, CEO of DC Storm, says: “Anna joins the senior management team at a really exciting time and her unique blend of experience in marketing, business development and international expansion will be hugely beneficial to us. Over the past 18 months, DC Storm has been hard at work developing professional services as well as new technology, and Anna will help bring these products and services to market.”

Anna began her career with leading interactive entertainment business Babel Media, helping the video games specialist to realise significant growth and business diversification especially expanding its North America and Japan territories. Subsequently, she moved to Montreal as Director of Strategy and Marketing for leading Canadian interactive agency Bluesponge before returning to the UK to start a family. More recently, she has built on her extensive experience in both interactive entertainment and media to develop strategy and marketing initiatives for a select group of digital start-ups.

-ENDS-

March 14, 2012

About DC Storm
As an award-winning multi-channel digital marketing specialist, DC Storm provides market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry need, and now works with many of the most progressive digital brands who use its Storm Platform to accurately value their online marketing activities and then use the insights to optimise them still further. Currently working with over 1,000 clients across the world, and in all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.

# # #

DC Storm provides market-leading digital marketing tracking, reporting and optimisation for Advertisers, Affiliates and Agencies.

Published on: 10:17AM on 21st March 2012