14 March 2012



Ladbrokes plc today announces that it has appointed Sky IQ as a specialist partner in customer intelligence services. They will bring additional resource and expertise to enhance our capability in customer analytics, campaign effectiveness, and Customer Relationship Management (“CRM”).

Sky IQ’s remit will cover, digital, mobile and retail channels, though it is intended that digital will be a key area of focus. Sky IQ has a proven leadership in delivering strategic CRM capabilities across a range of sectors, including gaming.

Ladbrokes CEO Richard Glynn commented, “The agreement with Sky IQ is a further step along our digital development plan. We continue with our investment in digital technology, digital marketing and increased customer focus. Sky IQ’s experience of enhanced CRM and campaign management will help drive further momentum.”

Sky IQ Deputy MD Stuart Johnston said, “Ladbrokes is an ambitious organisation looking to maximise their use of marketing channels to drive their growth initiative; exactly the type of company we thrive on working with. This is a significant win for Sky IQ and we are confident we can deliver what Ladbrokes needs through customer insight and the optimisation of multi-channel marketing campaigns.”

For more information:
Hannah Graham
Head of Marketing
Sky IQ
0207 032 2679

Matt Beake
Corporate Communications Manager
0207 032 2895

About Sky IQ
Sky IQ delivers customer intelligence and innovative data services to optimise spend across advertising and marketing. Our capabilities span the entire media mix, bringing insight to above and below the line activities. By combining the best business and marketing minds of today with powerful, pioneering data management solutions, we take pride in helping organisations drive growth with better insight, decisions and actions. For further information, visit www.skyIQ.com.
Sky IQ (Registration No. 7246069 ) is a subsidiary of British Sky Broadcasting Group plc.

Published on: 10:18AM on 21st March 2012