Move Dancewear, [] one of the biggest online dance retailers in Europe, has selected search marketing specialists, Search Laboratory, [] to provide English and mulitlingual search marketing support across its key European markets.

Manchester based Move Dancewear is one of the biggest online dance retailers in Europe, selling children’s and adult dancewear and dance shoes for ballet, ballroom, salsa, tap, character, street and jazz dance to over 110 countries worldwide.

“Overseas trade accounts for a significant proportion of our business so we take our international marketing very seriously.” comments Robin Gillyon, Founder & Director, Move Dancewear. “Ensuring customers can find us online in their local language is crucial to our sales. We chose to partner with Search Laboratory because of the company’s strengths in this field and look forward to driving a greater percentage of sales through organic search traffic as a result.”

“Move Dancewear’s challenge lies in tapping into local market consumer buying habits,” adds Jimmy McCann, Head of SEO, Search Laboratory.

“The company offers a vast array of dance apparel to a broad range of customers, from parents shopping for their daughter’s first leotard, to senior citizens browsing ballroom outfits. Making sure the connects with its international customer base requires sensitive use of local languages and a clear understanding of its customers’ interests.

“We put the customer at the heart of search marketing because we know they will reward a positive online experience with repeat business and word of mouth recommendations which support Move Dancewear’s continued growth,” adds McCann.

Search Laboratory’s work includes conversion optimisation, on-page SEO reporting, strategic content placement and online influencer engagement .

The Move Dancewear contract is the latest in a string of retail sector wins for Search Laboratory, including Barbour and Jaques Vert, and contributes to a period of significant company growth which has seen head count increase from 20 to 65 in the last twelve months alone.

Published on: 8:40AM on 23rd March 2012