It might be the nature of the job, but it seems marketers are always getting really excited about the next big thing – and then it falls flat, at least some of the time.

So when a new marketing “it” thing comes out, a healthy dose of scepticism might be in order. QR codes are now popping up everywhere, in magazines, TV ads, posters on buses and in the corridors of Tube stations. But are they being used? And do they work for the businesses using them?

Download Foviance’s handy tips on QR code use – creating them, using prompts, building appropriate landing pages and tracking it all to create effective campaigns relatively easily and cheaply.

Published on: 9:23AM on 23rd March 2012