Demonstrating how driving website traffic on a budget is possible

Chartered surveyor Collier Stevens sees 50% increase in traffic through implementation of effective SEO strategy

Following the appointment of leading integrated search, social media and SEO company, SiteVisibility, Collier Stevens, an established independent firm of Chartered Surveyors, has seen a 50% increase in traffic to its website, while being able to significantly reduce its spend on Pay Per Search (PPC) accounts such as Google Adwords. After designing and implementing a bespoke SEO strategy, SiteVisibility’s campaign has also resulted in a 90% increase in page views in the first year of the campaign alone.

SiteVisibility was appointed by Collier Stevens in 2009 to increase its rankings and boost business leads for a range of residential and commercial property services. The campaign has been focussed within a modest budget designed to maximise ROI by reducing the company’s dependence on PPC for lead generation.

The bespoke SEO strategy designed by SiteVisibility included a technical SEO audit and strategy including Keyword Research, meta-data recommendations, on-going support for a website migration strategy designed to sustain rankings and leads during and after the website re-design, on-going best practice SEO support and advice to the in house team and the use of Call Beacon for offline lead tracking.

The results of the strategy have included a 51% increase in visitors from non-paid traffic and a 90% increase in page views in the first year of the campaign alone. The positive results continued in the second year, with a 44% increase in organic search traffic and a 68% increase in page views. The London and Kent based chartered surveyors also benefited from a 10% decrease in bounce rates and a 22% increase in the time spent on its website as a result of its work with SiteVisibility.

Principal of Collier Stevens, Steven Way, comments: “We’ve been working with SiteVisibility for over three years now. The SEO campaign has increased our website traffic to such an extent that we have been able to substantially reduce paying for traffic via Google Adwords. I recommend SiteVisibility to anyone looking for a creative and flexible SEO agency that delivers results on a budget.”

Jason Woodford, SiteVisibility CEO, comments: “Encouraging visitors to click on your website is one thing. But doing so on a budget while ensuring that the majority of visitors are meaningful and actually interested in the products you are offering is another thing. In these challenging economic times, every penny of any advertising budget needs to be accounted for and justified.

“The figures with Collier Stevens speak for themselves and are testament to how, by working closely with us to implement an effective social media strategy, businesses can enjoy increased website traffic to a targeted audience while slashing their PPC budget.”

Notes to editor

SiteVisibility is a leading SEO, Paid and Social Media Marketing agency based in Brighton and London.

It promotes clients from a range of sectors including travel; publishing; hotels & hospitality; financial services; gambling; business; sport & leisure and large multi-national brands and companies.

SiteVisibility is behind the most popular internet marketing podcast in the English speaking world downloaded by a million people globally as well as organising Brighton SEO which is the UK’s most popular free conference for Search Marketers.

Media Enquiries
For further information/images or interviews then please contact:
Craig Peters
Osprey PR
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Published on: 11:16AM on 27th March 2012