Falk to Integrate its Leading Ad Serving and E-mail Solutions With WebSideStory’s On-Demand Web Analytics
LONDON, UK and AMSTERDAM, NETHERLANDS (April 06, 2005) - WebSideStory, a leading provider of on-demand web analytics, and Falk eSolutions AG, a leading provider of online ad-serving and e-mail delivery solutions, today announced a technology partnership to deliver integrated digital marketing solutions for publishers, agencies and advertisers. The integration of Falk’s AdSolution and MailSolution products with WebSideStory’s HBX On-Demand Web Analytics will enable joint clients to better measure their online campaigns and increase overall marketing return on investment. Under the agreement, Falk will use WebSideStory’s Stream APIs (application programming interfaces) to enable clients to easily track their digital campaigns and to get detailed web analytics reports integrated right into their Falk AdSolution interface.
“This partnership offers many advantages,” said Thomas Falk, CEO of Falk. “These days, marketers require greater visibility on how advertising is driving web site activity and how that behaviour contributes to the bottom line. With WebSideStory, they get award-winning analytics, linked right into Falk’s leading ad server – a powerful combination.”
WebSideStory’s Stream partner program (www.websidestory.com/stream/) is a suite of APIs that enables strategic partners to integrate their digital marketing products, services and data with the company’s award-winning web analytics reporting. WebSideStory currently has more than 20 Stream partners, including e-mail service providers, search engine marketing firms, behavioural targeting companies, and ad-serving networks.
The partnership between WebSideStory and Falk connects two digital marketing leaders. Both companies have experienced strong growth on each side of the Atlantic. WebSideStory’s global headquarters are in San Diego, Calif. Its European headquarters are in Amsterdam with sales offices in France, Germany, Sweden and the U.K. In 2000, WebSideStory became the first U.S. on-demand analytics vendor to open a European office. Falk is based in Germany with offices in London, Paris and other locations throughout Europe. Its North American headquarters are in New York City. Falk has become one of the fastest-growing ad serving and marketing solution companies in the U.S.
“Falk is well known for delivering innovative, value-based solutions and we are pleased to have them as Stream partners,” said Daniel Guilloux, vice president and general manager of European operations for WebSideStory. “Our integrated products will empower our joint clients to improve their online campaign performance and increase ROI.”
About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution™, AdSolution|rx™, AdSolution|fx™, and MailSolution™. The AdSolution™ interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is used by hundreds of publishers, agencies and marketers worldwide, including AtomShockwave, Mattel, IDG, Sony Pictures Digital, NBC Universal Television, MediaCom, Universal McCann, and Mediaedge:cia.
WebSideStory is a leading provider of on-demand Web analytics services. WebSideStory's services collect data from Web browsers, process that data and deliver reports of online behaviour to its customers on demand. More than 700 enterprise customers worldwide use WebSideStory's services to understand how Internet users respond to Web site design and content changes, online marketing campaigns and e-commerce offerings. With this information, they can make more effective marketing decisions and easily improve the merchandising, sales, support and design of their sites. For more information, contact WebSideStory European’s headquarters. Voice: +31 (0) 23.554.10.10. Fax: +31 (0) 23.554.10.11 Address: Neptunusstraat 23 2132 JA Hoofddorp. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
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Published on: 12:00AM on 8th April 2005