Webtrends sees growth of over 150% in its Optimize business across EMEA

London, UK; 28 March 2012 – Many of Europe’s biggest and most sophisticated brands have deployed Webtrends Optimize to improve online performance, Webtrends announced today. Over the past 12 months, Webtrends, the global leader in web, mobile, social analytics and optimisation, has seen growth of more than 150% in its Optimize business in EMEA.

Among those to have implemented Webtrends Optimize, its multivariate testing and targeting solution, into their e-commerce strategy are Lastminute.com, Lloyds TSB, Barclays, Moneysupermarket.com, Microsoft, Renault, Air France-KLM, Alitalia, Urban Outfitters, Hotels4U.com, AllSaints, Fastweb, npower, Capital One, Phones 4 U, and many more.

These major brands have turned to Webtrends Optimize technology and services to dramatically increase online conversions. Optimize makes sophisticated testing simple and allows non-technical marketers to efficiently test content, segment visitors and target those segments individually to deliver more relevant content and significantly increase online conversions.

“What really made Webtrends stand out from the crowd was their excellent professional service,” commented Deborah Chesworth, Optimisation Manager, Moneysupermarket.com. “They helped get our testing off the ground and now continue to support us on a daily basis. We have a great working relationship with Webtrends.”

Pete Lloyd, Web Optimisation Manager, Hotels4U.com, comments: “Webtrends services team are always there for support, whether it is coming up with test plan ideas, technically putting together the test or analysing the results. We are very happy with the overall account management service they provide and this service is made even better with the positive results we have had from the tests we have run so far. They are always quick to respond to any issues we have and go out of their way to make sure that we are happy.”

Aurelia Noel, E-Commerce Director, Urban Outfitters, comments: “It took us a long time to find an MVT provider who not only had the right technology but also the right mindset and customer support. With Webtrends Optimize, we now have a reliable technology and a long-term partner who understands our brand and our e-commerce challenges. The interface is easy to use and ‘idiot’ proof. The team is really helpful and very knowledgeable.”

Hugh Kimber, Director EMEA & Australia – Optimize, Webtrends, comments: “Major brands across Europe recognise the importance of a strong online presence and an efficient e-commerce operation to maximise revenue. However, to achieve this, brands need to understand what makes their customers buy. This is where multivariate testing, targeting and optimisation is proving invaluable. Webtrends Optimize allows brands to run tests in a live environment before the changes are applied so brands can achieve the most optimised version of their site without gambling on what will work. The number of brands we have seen roll-out Webtrends Optimize is testament to the impact it has on revenue uplift.”

To find out more about Webtrends Optimize go to:


About Webtrends Inc.

Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more. Our leadership extends beyond the web analytics industry we founded to the measurement, optimisation and integration of all digital content and customer intelligence, including websites, social media, mobile and paid-search advertising.

Media Contacts:
Steve Spencer / Rebecca Kennett
Octopus Communications
08453 700 655

Published on: 3:26PM on 28th March 2012