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Maxinutrition, Europe’s leading sports nutrition company and part of global pharmaceutical company GlaxoSmithKline, has appointed digital agency Stickyeyes (www.stickyeyes.com) to handle its SEO, PPC and Social Media campaigns.
Stickyeyes will be responsible for four brands under the Maxinutrition umbrella including Maximuscle, Maxitone, Maxifuel and Maxiraw with a focus on cementing the brands position online, initially in the UK.
The appointment follows a successful Social Media campaign for Maxitone’s “Hello New You” Project which saw Stickyeyes Best British Bloggers team implement a three month challenge with influential bloggers to educate women about the benefits of protein, empower them to participate in making a change to their lifestyles and improve product awareness.
Gareth Foster, Director of eCommerce at Maxinutrition said: “Stickyeyes proactivity has resulted in significant account improvements in the short space of time since their appointment. Their strength in developing creative campaigns which benefits SEO, whilst placing consumers at the heart of their strategies, has meant we’re seeing returns in just a few weeks. We’re looking forward to seeing how a fully integrated online strategy can further increase our reach in such a competitive space”.
Phil Kissane, Managing Director at Stickyeyes said: “Maxinutrition has ambitious commercial figures for 2012 but, as we’ve already evidenced, the team are committed, and determined, to smash these targets. Our ability to present a fluid strategy, drawing on the team’s expertise in SEO, PPC and Social means we can easily adjust the mix to maximise performance and place budget where it will bring the best results”.
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Notes to Editors
For further information, please contact:
Lisa Wisniowski, Stickyeyes
T: 0113 391 292
Stickyeyes is an international digital marketing agency with a pedigree in search.
Our services include: SEO, PPC and display, social, PR and content provision, consulting and insight and design and development.
A wide variety of blue chip companies and prestigious brands (including many household names) utilise our expertise to provide innovative, effective and creative marketing solutions in incredibly competitive sectors including retail, travel, gaming and professional and financial services amongst others.
Stickyeyes was recently named as one of the fastest growing technology, media and telecoms companies in the UK in the Sunday Times Tech Track 100 and is the first agency in Europe to achieve Mobile Marketing Association accreditation for its entire client-facing team.
We have also been awarded a prestigious econsultancy ‘Innovation in Online PR’ Award for our work on the first ever foursquare race to The North Pole and recently won a UK Search Award for Innovation for the Search Dash, developed by their dedicated in-house R&D team. Our team was also shortlisted for two other categories at the UK Search Awards: ‘Best use of Search in Travel’ for SkiHorizon’s multilingual site development and ‘Best PPC Management Software’ for Market Defender, also developed by the Stickyeyes R&D team.
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Published on: 12:24PM on 2nd April 2012