Leading Enterprise Application Software Company Works with Eloqua to Further Increase Efficiency Across Teams and Maximise Leads

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that Micro Focus, the leading global enterprise applications software company, headquartered in the UK, has selected its solutions for implementation across all Micro Focus operations worldwide. With a growing prospect base, Micro Focus identified a need to implement a solution that could track the increasing number of leads and nurture prospects towards a productive conversation. In selecting Eloqua, Micro Focus intends to improve alignment amongst its sales and marketing teams, to support demand generation campaigns, sales and revenue performance.

As part of the Eloqua solution, the Micro Focus sales team will have access to sales enablement tools, such as Eloqua Engage and Eloqua Profiler. These tools allow the sales teams to better follow leads thanks to enhanced email and online resources which help to process and prioritise large volumes of leads.

“Micro Focus has grown significantly in recent years. With that growth in scale, our organisation has seen a large increase in the number of leads received on a daily basis. The Eloqua solution provides our sales and marketing teams with great tools to better address these leads and maximise sales opportunities,” said Mike Steinmetz, Vice President, Maintenance Renewals & Inside Sales at Micro Focus.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.co.uk, subscribe to the It’s All About Revenue blog, call 080 8234 2143, or email europe@eloqua.com.

Published on: 1:01PM on 5th April 2012