New plug-in gives retailers a simple way to incorporate Pinterest into its social commerce strategy to extend brand interactions and drive traffic

Burlington, Mass. – March 28, 2012 – Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced the availability of a new Pinterest integration from Demandware Labs – the company’s experimental research center dedicated to applications and innovations that extend the core functionality of the Demandware Commerce platform.

The integration between Demandware Commerce and Pinterest provides retailers with a simple way to enable consumers to share product content among the more than 12 million Pinterest users (1) via the “Pin it” button displayed on ecommerce product pages.
For retailers, the key benefits of the Pinterest Integration include:

• Attract, engage and listen to consumers while they network with friends, family, and colleagues
• Increase brand awareness and extend the commerce platform to a destination that is attracting millions of new consumers each month
• Accelerate innovation by easily integrating popular social destinations without the burden of development costs
• Enable more targeted and concise pinning of specific items down to color and size by allowing consumers to pin and share the exact SKU of the product they want

“Pinterest has had extremely positive adoption rates and we wanted to make sure our clients could leverage this exciting new tool to drive their online revenue. Our Labs team was quickly able to develop this valuable integration and now it’s in the hands of our clients for adoption. This is another great example of how our commerce platform can be easily extended to meet the demands of today’s consumers,” said Jamus Driscoll, senior VP of marketing for Demandware.

1. January 2012, according to comScore.
Availability and More Information
The Pinterest integration is now available to Demandware clients and partners for testing and implementation. For more information and to see a demo of the Pinterest integration in action, click here.

About Demandware Labs
Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandware’s roadmap. For more information about Demandware Labs, visit

About Demandware
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email

Published on: 11:00AM on 10th April 2012