Dubai, 9 April 2012 – Econsultancy, the leading source of independent advice and insight on best practice digital marketing and ecommerce, is running the Fast Track Digital Marketing course on 15th April 2012.

The Fast Track Digital Marketing offers the ideal starting point in digital marketing and e-commerce. This two-day digital marketing academy, will introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

This intensive two-day course has been designed to give marketers, or those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in your digital marketing strategy.

You will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity) to enable you to build the dream online strategy.

The Fast Track Digital Marketing training course is ideal for anyone getting to grips with digital marketing and e-commerce. covers the basics of digital marketing including the digital marketing scene, planning and strategy, gathering data, website design and usability, tracking, measurement and testing in digital marketing to help online and offline marketers get a full overview of the key digital channels and how to use them to improve online strategies.

The next Fast Track Digital Marketing course will run on 15th April at the Radisson Blu, Dubai Media City.

Econsultancy has strong international credentials in the delivery of digital marketing training. The Fast Track Digital Marketing course is one of over 30 specialist online marketing courses run by Econsultancy. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 120,000 members worldwide ensures that its training offers the very latest, practitioner- led insight. Over 5,000 marketers are trained by Econsultancy each year.

The training will be delivered by digital marketing practitioner and trainer James Matthewson. Matthewson is a digital & direct marketing specialist with 15 years experience of developing and delivering digital marketing, e-Commerce and e-Business strategies for global clients including AMEX, BBC, BlackBerry, British Airways, Cadbury, LloydsTSB, MARS and many more.

More information can be found about Digital Marketing training in Dubai and the Middle East at or by emailing

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About Econsultancy
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 400,000 unique users per month and its range of training courses and conferences are attended by over 5,000 marketers every year.

Econsultancy’s reports, events, online resources and training programmes help 120,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

For more information, visit or follow @econsultancy on Twitter

Media contacts:

Natalie Evans (@Econsultancy)
Marcomms Manager
Tel. +44 (0) 207 269 5083
Natalie.evans [@]

Published on: 5:00AM on 9th April 2012