Manchester, 16 April 2012 – Econsultancy, the leading source of independent advice and insight on best practice digital marketing and e-commerce, is running the social media and web analytics Digital Shorts Manchester on 18th May 2012, sponsored by Orchard recruitment, the North of England's largest Digital, Creative and Marketing recruitment consultancy.

The Digital Shorts Manchester event will provide a day of practical training that combines four inspiring social media and web analytics talks by digital practitioners.

The one-day course will teach delegates how to use social media to sell to other businesses (ideal for B2B marketers), how social algorithms work and how to make the most of them, as well as web analytics for beginners and how to use Google Analytics to track performance.

Delivered by digital marketing practitioners Danny Bermant, Kelvin Newman, Jonathan Kay and Nikki Rae, the talks will provide practical takeaways on how to optimise campaigns through efficient social media and analytics.

Orchard Managing Director, Mike Carter, said: “Training and development is a crucial part to career development. This partnership with Econsultancy is a natural extension to our digital recruitment offering and we are delighted to be supporting digital marketing training in Manchester.”

More information can be found about the Digital Shorts Manchester at or by emailing

- Ends -

About Econsultancy
Econsultancy is a global independent community-based publisher focused on best practice digital marketing and e-commerce, and is used by more than 350,000 internet professionals every month.

Our hub has 120,000+ members worldwide from clients, agencies and suppliers alike. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last ten years, Econsultancy’s resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York and Dubai.

For more information, visit or follow @econsultancy on Twitter.

Media contacts:

Natalie Evans (@Econsultancy)
EMEA Marketing Manager
Tel. +44 (0) 207 269 5083
Natalie.evans [@]

Published on: 9:58AM on 16th April 2012