Save the Children UK has appointed international digital marketing group, STEAK, to manage its display and PPC activity for fund raising, branding and emergency response.

Save the Children works in 120 countries, including the UK, saving children’s lives, fighting for their rights and helping children fulfil their potential.

“We are thrilled to be working alongside a truly inspirational charity, such as Save the Children. We will be working to ensure that the maximum funding is raised at all times, especially during times of crisis. Therefore we will have to react incredibly quickly and effectively, whilst remaining adaptable.” Oliver Bishop, CEO - STEAK.

Digital is already a fast growing and cost effective donation channel for Save the Children. STEAK aim to further enhance this using intelligent media selection and in depth analysis of results. In addition, the implementation of advanced attribution modelling and reporting tools will provide valuable insight on consumers’ online donation journey and the true value of digital marketing activities.

“Save the Children are very excited about working with STEAK. Our main goal is to improve the ROI from our digital marketing campaigns to raise more funds for Save the Children to help the world’s most vulnerable children, both overseas and in the UK. STEAK has demonstrated a clear and focused understanding of what we are looking to achieve and we are really eager to see the things to come from the relationship.” Liz McCrae, Supporter Acquisition Manager.

STEAK takes over the account this month and will launch with the on-going acquisition campaign, which will include promotion of Save the Children’s ‘Build it for Babies’ fundraising appeal which aims to raise £1million to build seven lifesaving health clinics in Bangladesh.

Published on: 4:59PM on 16th April 2012