Top search agency replaces over 50 tools with single, comprehensive, easy to use solution from Searchmetrics

London – 18 April, 2012 – Award winning search engine optimisation agency, Blueclaw, has signed up to Searchmetrics’ online search analytics service to support its business growth, help win new clients and demonstrate the effectiveness of its campaigns.

Leeds-based Blueclaw has won multiple DADI (Drum Awards for the Digital Industries) awards as well as being shortlisted in the 2011 UK Search Awards and boasts a blue chip client list including Tom Tom, National Holidays, Direct Golf and Inchcape. It is using the power of Searchmetrics to provide fast, comprehensive reports for both new business pitches and current clients - previously the agency had to use over 50 different tools or analyse data manually to provide insight into SEO performance.

“We operate in some of the most competitive areas of SEO, such as online gambling, travel and foreign exchange and have grown rapidly by delivering measurable results to our clients, raising their profile and site visibility. Using Searchmetrics is the perfect way to track performance and quickly create reports that deliver real insight into campaigns,” said Fergus Clawson, Managing Director at Blueclaw, which provides Search Engine Optimisation (SEO), Social Media, PPC Management, Link Building, Content Marketing, eCommerce SEO, Analytics and Conversion services.

Clawson said potential clients are amazed by the insight that Searchmetrics provides:

“Searchmetrics’ reporting provides a real ‘wow’ factor in new business presentations, making it easy to show prospects their historical performance, spot winners and losers and help us to formulate ethical strategies to quickly meet their business needs.”

Searchmetrics is an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning.

Blueclaw delivers a complete service to clients through its Conversion Engine framework, which brings together SEO, conversion optimisation, PPC, social media and eCommerce to achieve maximum success. Due to its rapid expansion it will shortly be moving to new offices in central Leeds to provide space for its 30+ full-time staff.

“We’ve tried and tested lots of tools, but Searchmetrics is by far the most accurate and comprehensive software of its type that we’ve come across. It’s got huge depth,
enabling us to monitor and report on everything from social media and universal search, to comparing paid and organic search. Our team relies on it every day to monitor, report and audit campaigns. And it’s got clear reporting that really demonstrates results to help instil client confidence in our performance,” said Clawson.

About Searchmetrics
Searchmetrics is the global expert in search and social analytics software, empowering marketers to increase visibility and market share on the world’s leading search engines. We create value by providing the best quality data on a global scale. Clients and partners worldwide rely on Searchmetrics to maximize return from search investments with actionable insights that help better manage, improve and scale search marketing campaigns

Searchmetrics’ robust search marketing tool, Searchmetrics Suite, is supported by a unique server infrastructure that offers monitoring of over 100 search engines in over 30 countries worldwide. Searchmetrics Suite is also home to the Searchmetrics Essentials data modules, SEO+SEM and Social, encompassing the largest, fastest databases for search and social media available.

Headquartered in Berlin, with subsidiaries and offices in New York, London and Paris, the company delivers real web intelligence to a growing international customer base. In 2011 Searchmetrics was named as Best Technology Partner, EMEA by Adobe and is listed in the 2012 Always-On Media 100 companies. You can follow Searchmetrics on Twitter @Searchmetrics or on Facebook at For more information, please visit:

UK Media Contact:

Uday Radia
CloudNine PR Agency
+44 (0)7490 584161

Published on: 2:48PM on 18th April 2012