Chooses Falk eSolutions As Exclusive Ad Serving and Management Platform

IDG Unit Will Use Falk for Inventory Management and Optimization

London, UK - April 11, 2005 - Falk eSolutions, a global provider of ad delivery and management solutions, announced today that, the leading provider of information about Macintosh computers and related products, has switched to Falk AdSolution(tm) as their exclusive ad serving and management platform.

Every month, ( attracts a community of over one million Mac professionals and enthusiasts to award-winning content and one of the most active Mac forum communities. Macworld is a unit of International Data Group, publisher of more than 300 magazines and newspapers and the largest network of technology-specific Web sites.'s distinctive audience - most users access the site with Macs - cannot be served by all ad servers at the same high level as Falk 's AdSolution. AdSolution will provide one comprehensive solution that includes 100% rich media compatibility, automatic inventory optimization, sophisticated targeting, real-time reporting, and an easy-to-use online interface to improve ad serving performance, automate administrative workflow and reduce overall operating costs.

Keyword targeting, the ability to implement site "roadblocks" of advertising, and expanded creative loading functionality were all critical to Macworld's decision to switch to Falk from their previous ASP-based ad server.

"The rapid growth of our online marketing needs demanded a more mature solution than our previous system," says Doug Detlefsen, Macworld's Associate Publisher-Online. "Falk offered us one solution for rich media and standard ad serving, and the ability to optimize our inventory to increase ROI. It was the best solution out there."

"We're thrilled to be working with Macworld, one of the premier brands in online publishing," says Joe Apprendi, Chief Executive Officer of Falk North America. "In the online ad serving business, constant innovation drives success. We're proud that the Falk AdSolution product and team provide the most advanced features and growing value for our customers."

Macworld joins a prestigious roster of publishers, agencies and marketers that have switched to Falk AdSolution, including Cricinfo, Profero, Mattel, Sony Digital Pictures, NBC Universal, AtomShockwave, Zenith Optimedia, MediaCom, Universal McCann, and Mediaedge:cia. Falk AdSolution now delivers and manages over 18 billion ad impressions every month for hundreds of publisher, agency and marketer customers worldwide.

About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution(tm), AdSolution|rx(tm), AdSolution|fx(tm), and MailSolution(tm). The AdSolution(tm) interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is used by hundreds of publishers, agencies and marketers worldwide. Learn more at

About Mac Publishing LLC
Mac Publishing, LLC publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches 1.2 million Macintosh professionals and enthusiasts while the Mac Publishing Web presence garners an average of 1.6 million unique visitors. Headquartered in San Francisco, Mac Publishing LLC is a subsidiary of International Data Group (IDG), the world's leading technology media, research, and event company. See and

# # #

Andrew Gerrard
Falk eSolutions
Direct: +44 (0) 1276 475632
Mobile: +44 (0) 7771 678605

Kasey Galang
+1 415 243-3642

Published on: 12:00AM on 11th April 2005