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London, 25 April 2012 – Econsultancy has launched a two day course in E-commerce and Online Retailing focusing on the customer journey and increasing customer value through a multichannel offering.

The Fast Track E-commerce and Online Retailing Course is suitable for anyone new to e-commerce or digital marketing and who wants an overview of online merchandising and selling, data management, usability and testing.

Econsultancy Head of Professional Development Vivien Underwood said: “With around 85% of worldwide internet users buying goods and services online there is significant opportunity for online retailers to capitalise on if they can get the online experience right. We have devised this course to provide online retailers with the practical knowledge to apply e-commerce best practice to their business.”

Delivered by Internet Retailing Founder & Editor in Chief, Ian Jindal, the course will provide practical and stimulating takeaways on how to increase your selling effectiveness by delivering upon your brand's promises.

Ian Jindal said: “E-commerce is differentiated from digital marketing by the simple fact of ‘selling things’. This fast track is aimed at those who wish to focus on creating the optimal circumstances to sell online or in a multichannel context and then closing that sale.”

The first Fast Track E-commerce and Online Retailing on 14 June has limited places available. More information can be found about the course at http://econsultancy.com/training/courses/fast-track-ecommerce-online-retailing or by emailing training@econsultancy.com.

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About Econsultancy

Econsultancy is a global independent community-based publisher focused on best practice digital marketing and e-commerce.

Our hub has 120,000+ members worldwide from clients, agencies and suppliers alike and is used by more than 350,000 online professionals each month.

We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last ten years, Econsultancy’s resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York and Dubai.

For more information, visit http://econsultancy.com or follow @econsultancy on Twitter.

Media contacts:

Econsultancy:
Natalie Evans (@Econsultancy)
Marcomms Manager
Tel. +44 (0) 207 269 5083
Natalie.evans [@] econsultancy.com

Published on: 12:17PM on 25th April 2012