Hosting and search marketing company show how to increase the impact of online advertising budgets

PEER 1 Hosting, the global online IT hosting provider and its new search marketing partner Search Laboratory, are showing visitors to Internet World, how to increase ROI from online advertising by helping reduce unnecessary ad spend.

Slow page loading times impact on ad spend because Google scores PPC advertisers on the quality of their website and adverts. A slow page loading time will decrease advertiser’s Google ‘Quality Score’ and thus increase the cost of advertising in the top paid positions.

These insights and others on how to maximise the profit from your website will be discussed on stand E4000 at Internet World, at Earls Court, London from 24 – 26 April 2012. Experts will be on hand to provide demonstrations, advice and consultation on how to make Google work harder for your website through better hosting and SEO.

Search Laboratory’s new business director, John Readman comments: “Where a company hosts its website becomes increasingly significant when dealing with digital marketing spend. Based on Google’s standards, pages need to load no more than 3 seconds slower than the regional average to prevent a lower ranking by Google. The slower the site the more it will be penalised on a pay per click basis, whilst the SEO ranking will also suffer for the same reason.”

PEER 1’s managing director, Dominic Monkhouse comments: “Page load times are critical to success in terms of getting customers to and keeping them on a web page. The worst effect of slow site speed is that buying customers, that a company has paid to get to its site, leave as they have to wait for content to load. A site can have the most exciting and creative PPC or SEO campaign, but if the site is let down at the last hurdle by its hosting provider, the conversion will have been lost.”

Readman continues: “To ensure our customers don’t face these challenges we’ve partnered with PEER 1 Hosting, who have a dedicated 10GB/s FastFiber Network™ across 18 global data centres, and a RapidEdge CDN™, which delivers international content incredibly fast and efficiently.”

To find out more about why Google hates a slowcoach and to make your website make more money, please visit stand E4000 at Internet World or click on www.peer1hosting.co.uk.

About PEER 1 Hosting
PEER 1 Hosting is one of the world’s leading IT hosting providers. The company is built on two obsessions: Ping & People. Ping, represents its commitment to best-in-breed technology, founded on a high performance 10Gb FastFiber Network™ connected by 18 state-of-the-art datacenters, 21 points-of-presence and 10 colocation facilities throughout North America and Europe. People, represents its commitment to delivering outstanding customer service to its more than 10,000 customers worldwide, backed by a 100 percent uptime guarantee and 24x7x365 FirstCall Support™. Info-Tech Research Group recently named PEER 1 Hosting as a “Champion” in its Canadian colocation and managed services Vendor Landscape report, recognizing the company’s strength in product offerings and enterprise strategy in the global IT marketplace. PEER 1 Hosting’s portfolio includes Managed Hosting, Dedicated Servers under the ServerBeach brand, Colocation and Cloud Services through Zunicore. Founded in 1999, the company is headquartered in Vancouver, Canada, with European operations headquartered in Southampton, UK. PEER 1 Hosting shares are traded on the TSX under the symbol PIX. For more information visit: http://www.peer1hosting.co.uk.

About Search Laboratory
Search Laboratory is a global leader in search marketing, specialising in English and multilingual search engine optimisation (SEO), pay per click (PPC) campaign and bid management, analytics and other online marketing activities. It has a customer centric ethos to campaign planning and delivers tangible, revenue driven results, based on scientific rigour and a deep understanding of language structure, colloquialism and customer buying habits. Founded in 2005, Search Laboratory is today widely recognised in its field for its technical ability. BidLab™, the company’s proprietary PPC bid management software is used to drive greater PPC returns for a range of multinational clients around the world.

In February 2012, Search Laboratory was named the UK’s 10th best employer in The Sunday Times Top 100 Small to Medium Enterprise Companies to Work For 2012, Best Companies, the programme coordinator, awarded it three star status, the highest possible level of accreditation.
http://www.searchlaboratory.com

Published on: 4:48PM on 25th April 2012