TradeDoubler, the performance marketing and technology company, has announced that it is now opening for the second round of applications and is inviting UK-based start-ups to apply for a place in The Zoo Project, the company’s affiliate/e-commerce incubation scheme.

TradeDoubler is committing more than £1m in business resources to the scheme to foster grass roots business growth and help drive innovation in an industry that generated more than £5bn in e-commerce revenue in 2011.

The second round for applications is open from 1st May - 15th June and can be submitted via

The Zoo Project was launched last December by TradeDoubler and entries are judged by a panel of ‘dragons’ – marketing and business experts from some of the UK’s top companies, including Tesco, British Gas and BT.

The next wave of start-ups will not only win one year’s rent and rates free office space at TradeDoubler’s prestigious central London UK headquarters in Victoria, but also mentoring from TradeDoubler’s affiliate marketing industry experts; access to major brand advertisers and partners and networking opportunities with other Zoo Project companies and industry entrepreneurs.

Rob Wilson, Market Unit Leader, North West, TradeDoubler, said: “Now that the first six start-ups have joined us in Victoria and have made it a success, it’s time to open our doors to more entrepreneurs and business leaders. We’re creating an e-commerce hub that encourages innovation and creativity and that is responding to consumers’ changing behaviour as they search for great deals and products online and on their mobiles.”

“In the longer term, we see the kind of performance-based marketing practiced by affiliates becoming as important as TV or press advertising – even more so. Combine this with British entrepreneurial spirit, and the fact that online advertising in the UK is forecast to grow by over 10% this year, and we think that this hugely dynamic business sector will give the UK economy a real shot in the arm," continued Wilson.

“We were really pleased with the quality of some of the entrants in the first round and it was a clear indication for all the dragons that there is a wealth of talent out there and we’re excited to be opening for the next round,” said Steve Wilson, Head of Online, British Gas Business

“We are really keen to see more entries, especially from the mobile, social sectors and developers. But really, we want to hear from anyone in the early stages of developing an online company, product or service. The Zoo Project is a truly unique opportunity to accelerate a start-up’s commercial success and supercharge their networking opportunities,” continued Wilson.

The Zoo Project ‘dragons’ include Tim Jessop, marketing manager for online advertising at Tesco; Steve Wilson, head of online for British Gas Business; Rob Wilson, market unit leader for the North West, at TradeDoubler; Strategic advisor and digital agency mentor Mary Keane-Dawson; Paul Bongers, head of paid search at BT/clickbuyclick; Matthew Wood, founder of the A4U affiliate marketing forums and Serial Entrepreneur Leo Harrison.

For more information or to sign up, please visit


For further information, please contact: Jane Henry TradeDoubler T: +44 (0) 207 985 866 M: +44 (0) 77929 38637 E:

About TradeDoubler TradeDoubler is a performance-based digital marketing and technology company. TradeDoubler helps its 2,000 advertiser clients reach their business goals via its network of over 140,000 publishers, improving their digital marketing results, both online and on mobile. TradeDoubler has a unique reach, being able to address around 70 per cent of Europe's e-commerce consumers. The company recently expanded into Latin America in response to client demand for its expertise. Among TradeDoubler’s advertisers are Apple, American Express, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX. More information is available at

Published on: 12:43PM on 1st May 2012