iJento, a technology leader in multichannel customer intelligence and Semphonic, the world's largest independent web analytics consultancy, today announces a new global partnership to collaboratively help organisations track and understand both digital and multichannel customer journeys.

It is increasingly more difficult to join up complex streams of digital and multichannel data, e.g., website, email, mobile, call centre and store/branch, in a manner that creates business value. With this partnership, clients will be able to leverage iJento’s technology platform and Semphonic’s two-tiered segmentation data model and consulting expertise to improve customer engagement, marketing performance and business growth.

As a full implementation partner of the iJento Datamart and Intelligence suite, Semphonic is now able to offer its clients an enhancement to their investments in Adobe SiteCatalyst, powered by Omniture; Google Analytics and Webtrends.

Barry Parshall, SVP Product Management, iJento, says, “By importing the visitor-level data from these web analytics solutions into the iJento Datamart, Semphonic and its clients will be able to utilise detailed online data in addition to the aggregate reports they have today. With iJento’s platform, website activity can be tracked at the customer level and linked across channels, allowing Semphonic to model its clients’ online and offline data within the iJento Datamart. The improved understanding of the customer journey provided by iJento and Semphonic’s revolutionary segment modeling leads to improved customer experiences and bottom-line business results.”

Semphonic has designed a set of digital segmentation techniques and a data model appropriate to the handling of complex streams of data. It is a model built originally for web analytics data but it can be effectively used to cover a wide array of customer touch points such as call centre, mobile, email, social, ATM and store/branch visits.

Gary Angel, President and CTO, Semphonic says, “A key reason for selecting iJento as a technology partner is its scalable, open architecture Microsoft SQL Server based platform which enables maximum flexibility on how data is modeled, analysed and accessed. The iJento Datamart also supports Semphonic’s newly announced two-tiered segmentation approach. This is based upon understanding both WHO the visitor is (e.g. customer vs. prospect vs. non-qualified) and WHY they are interacting on each occasion (our unique digital segmentation). The combination of iJento and Semphonic provides a compelling combination of technology and techniques that span every aspect of taking, classifying and then joining streams of digital and multichannel data together in a way that really makes sense.”

To discuss this partnership and principles in more detail, iJento and Semphonic are holding a webinar on 18 May 2012 at 1pm (BST) entitled “Tracking the Customer Journey: A Data Model For The Digital World” which will be presented by Gary Angel, President and CTO at Semphonic and Barry Parshall, SVP Product Management at iJento. Full information and registration is online at: www.iJento.com/webinar. There is also a white paper with the same title which will be available shortly at the same address


About iJento

iJento is a technology company that helps data driven organisations integrate and analyse their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behaviour, interests and intent at the individual level. To meet market demand, iJento provides clients with two different options: an end-to-end solution for clients requiring an iJento only web analytics and multichannel customer intelligence solution and an enhancement to existing web analytics solutions such as Adobe SiteCatalyst, Google Analytics and Webtrends. iJento is an international company operating in the UK, USA and Australia. Website: www.iJento.com. Follow @iJento.

About Semphonic

Semphonic is the world's leading independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston; New York; Washington, DC; Portland, OR and Berlin, Germany. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their digital channel. Semphonic's clients include American Express, Charles Schwab, The Economist, Genentech, JPMorgan Chase, Kohler, National Institutes of Health, Marriott, Merck, Nike, JPMorganChase, Turner Broadcasting and Walmart. For more information about Semphonic, please visit: http://semphonic.com.

For all media enquiries, contact
Viki Lander
Chief Marketing Officer, iJento
Email: vlander@iJento.com
Tel: +44 (0)7769 707025

Published on: 6:07PM on 1st May 2012